Market-Driven Management, Global Competition and Corporate Responsibility

The aim of the paper is to define the role of corporate responsibility in sustainable development of global firms. To be successful, global firms must be on the alert of emerging environmental trends and do their best to improve the corporate performance in line with key stakeholder expectations. In...

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Main Author: Elisa Arrigo
Format: Article
Language:English
Published: Niccolò Cusano University-Rome 2009-01-01
Series:Symphonya
Subjects:
Online Access:https://symphonya.unicusano.it/index.php/sym/article/view/9355
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author Elisa Arrigo
author_facet Elisa Arrigo
author_sort Elisa Arrigo
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description The aim of the paper is to define the role of corporate responsibility in sustainable development of global firms. To be successful, global firms must be on the alert of emerging environmental trends and do their best to improve the corporate performance in line with key stakeholder expectations. In this respect, the management of corporate social responsibility highlights the criticality of the corporate intangible assets system and the need for overall assessment of corporate performance - not only financial performance but social too.
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spelling doaj.art-4f4cb82beedb4112a689809a2e3d83db2022-12-21T17:21:41ZengNiccolò Cusano University-RomeSymphonya1593-03001593-03192009-01-011547010.4468/2009.1.06arrigo133Market-Driven Management, Global Competition and Corporate ResponsibilityElisa ArrigoThe aim of the paper is to define the role of corporate responsibility in sustainable development of global firms. To be successful, global firms must be on the alert of emerging environmental trends and do their best to improve the corporate performance in line with key stakeholder expectations. In this respect, the management of corporate social responsibility highlights the criticality of the corporate intangible assets system and the need for overall assessment of corporate performance - not only financial performance but social too.https://symphonya.unicusano.it/index.php/sym/article/view/9355market-driven managementcorporate responsibilitycorporate social responsibilityintangible assetsglobal markets
spellingShingle Elisa Arrigo
Market-Driven Management, Global Competition and Corporate Responsibility
Symphonya
market-driven management
corporate responsibility
corporate social responsibility
intangible assets
global markets
title Market-Driven Management, Global Competition and Corporate Responsibility
title_full Market-Driven Management, Global Competition and Corporate Responsibility
title_fullStr Market-Driven Management, Global Competition and Corporate Responsibility
title_full_unstemmed Market-Driven Management, Global Competition and Corporate Responsibility
title_short Market-Driven Management, Global Competition and Corporate Responsibility
title_sort market driven management global competition and corporate responsibility
topic market-driven management
corporate responsibility
corporate social responsibility
intangible assets
global markets
url https://symphonya.unicusano.it/index.php/sym/article/view/9355
work_keys_str_mv AT elisaarrigo marketdrivenmanagementglobalcompetitionandcorporateresponsibility