Campaign propaganda, electoral outcome and the dynamics of governance in the post-2015 presidential election in Nigeria
This study evaluates the impact of campaign propaganda on both the outcome of the 2015 presidential poll and post-election governance in Nigeria. It specifically analyses how ethno-religious campaign messages of the two major political parties determined the rational voting choices of individuals, t...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Taylor & Francis Group
2021-01-01
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| Series: | Cogent Social Sciences |
| Subjects: | |
| Online Access: | http://dx.doi.org/10.1080/23311886.2021.1922180 |
| _version_ | 1798033840089858048 |
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| author | Aloysius-Michaels Okolie Chukwuemeka Enyiazu Kelechi Elijah Nnamani |
| author_facet | Aloysius-Michaels Okolie Chukwuemeka Enyiazu Kelechi Elijah Nnamani |
| author_sort | Aloysius-Michaels Okolie |
| collection | DOAJ |
| description | This study evaluates the impact of campaign propaganda on both the outcome of the 2015 presidential poll and post-election governance in Nigeria. It specifically analyses how ethno-religious campaign messages of the two major political parties determined the rational voting choices of individuals, the triumph of an opposition party, and the policy direction of the winning party. This study is qualitative and it is derived from the Rational Choice theory. It notes that politicians exploit their influence on the media to promote campaign messages immersed in ethno-religious sentiments to determine electoral outcomes. Thus, the media were a willing tool for political actors and foreign interests to spread controversial messages and a campaign of calumny against perceived opponents. While campaign propaganda filled with hate speeches and questionable information contributed to the historic defeat of an incumbent in the Nigeria’s 2015 presidential poll, evidence suggest that the winning party has not substantially fulfilled its electoral promises five years after political ascendancy. The paper therefore recommends expansion of the constitutional roles of the Election Management Body, massive political enlightenment engagement, and establishment/strengthening of key democratic institutions. |
| first_indexed | 2024-04-11T20:36:00Z |
| format | Article |
| id | doaj.art-4f4f93aa5a8e44fd990283c90db3c4af |
| institution | Directory Open Access Journal |
| issn | 2331-1886 |
| language | English |
| last_indexed | 2024-04-11T20:36:00Z |
| publishDate | 2021-01-01 |
| publisher | Taylor & Francis Group |
| record_format | Article |
| series | Cogent Social Sciences |
| spelling | doaj.art-4f4f93aa5a8e44fd990283c90db3c4af2022-12-22T04:04:22ZengTaylor & Francis GroupCogent Social Sciences2331-18862021-01-017110.1080/23311886.2021.19221801922180Campaign propaganda, electoral outcome and the dynamics of governance in the post-2015 presidential election in NigeriaAloysius-Michaels Okolie0Chukwuemeka Enyiazu1Kelechi Elijah Nnamani2University of NigeriaAbia State UniversityUniversity of NigeriaThis study evaluates the impact of campaign propaganda on both the outcome of the 2015 presidential poll and post-election governance in Nigeria. It specifically analyses how ethno-religious campaign messages of the two major political parties determined the rational voting choices of individuals, the triumph of an opposition party, and the policy direction of the winning party. This study is qualitative and it is derived from the Rational Choice theory. It notes that politicians exploit their influence on the media to promote campaign messages immersed in ethno-religious sentiments to determine electoral outcomes. Thus, the media were a willing tool for political actors and foreign interests to spread controversial messages and a campaign of calumny against perceived opponents. While campaign propaganda filled with hate speeches and questionable information contributed to the historic defeat of an incumbent in the Nigeria’s 2015 presidential poll, evidence suggest that the winning party has not substantially fulfilled its electoral promises five years after political ascendancy. The paper therefore recommends expansion of the constitutional roles of the Election Management Body, massive political enlightenment engagement, and establishment/strengthening of key democratic institutions.http://dx.doi.org/10.1080/23311886.2021.1922180campaign propagandaethno-religious sentimentpost-election governancemedia2015 presidential electionemb |
| spellingShingle | Aloysius-Michaels Okolie Chukwuemeka Enyiazu Kelechi Elijah Nnamani Campaign propaganda, electoral outcome and the dynamics of governance in the post-2015 presidential election in Nigeria Cogent Social Sciences campaign propaganda ethno-religious sentiment post-election governance media 2015 presidential election emb |
| title | Campaign propaganda, electoral outcome and the dynamics of governance in the post-2015 presidential election in Nigeria |
| title_full | Campaign propaganda, electoral outcome and the dynamics of governance in the post-2015 presidential election in Nigeria |
| title_fullStr | Campaign propaganda, electoral outcome and the dynamics of governance in the post-2015 presidential election in Nigeria |
| title_full_unstemmed | Campaign propaganda, electoral outcome and the dynamics of governance in the post-2015 presidential election in Nigeria |
| title_short | Campaign propaganda, electoral outcome and the dynamics of governance in the post-2015 presidential election in Nigeria |
| title_sort | campaign propaganda electoral outcome and the dynamics of governance in the post 2015 presidential election in nigeria |
| topic | campaign propaganda ethno-religious sentiment post-election governance media 2015 presidential election emb |
| url | http://dx.doi.org/10.1080/23311886.2021.1922180 |
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