Analisis Faktor yang Mempengaruhi Keputusan Pembelian dan Implikasinya pada Minat Beli Ulang
This study aims to obtain empirical evidence about the “Effect of Service Quality and Store Image Purchase Decision And Implications On Repurchase Intention (A Survey On Consumer Motorcycles JG Motor Group in Bandung Region)”. In addition, this study wanted to know how the quality of service, store...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Pasundan
2013-12-01
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| Series: | Trikonomika |
| Online Access: | https://journal.unpas.ac.id/index.php/trikonomika/article/view/479 |
| _version_ | 1818005788944236544 |
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| author | Popo Suryana Eliyandi Sumar Dasuki |
| author_facet | Popo Suryana Eliyandi Sumar Dasuki |
| author_sort | Popo Suryana |
| collection | DOAJ |
| description | This study aims to obtain empirical evidence about the “Effect of Service Quality and Store Image Purchase Decision And Implications On Repurchase Intention (A Survey On Consumer Motorcycles JG Motor Group in Bandung Region)”. In addition, this study wanted to know how the quality of service, store image, and Yamaha Motorcycles purchasing decisions are the implications on repurchase intention JG Motor Group in Bandung region. The method used was a survey method with a descriptive and explanatory approach. Data collection using questionnaires to a sample of 200 customers. Analysis of data analysis using SEM (Structural Equation Modeling). The results showed that the quality of service, store image was rated by the majority of consumers are already good, so is the customer purchase decision and repurchase intention. Service quality and store image influences purchase decisions either simultaneously or partially, as well as influencing purchase decisions of consumers repurchase intention JG Motor Group in Bandung region. |
| first_indexed | 2024-04-14T04:49:09Z |
| format | Article |
| id | doaj.art-4f655130934f415185df05af8f256593 |
| institution | Directory Open Access Journal |
| issn | 1411-514X 2355-7737 |
| language | English |
| last_indexed | 2024-04-14T04:49:09Z |
| publishDate | 2013-12-01 |
| publisher | Universitas Pasundan |
| record_format | Article |
| series | Trikonomika |
| spelling | doaj.art-4f655130934f415185df05af8f2565932022-12-22T02:11:20ZengUniversitas PasundanTrikonomika1411-514X2355-77372013-12-0112219020010.23969/trikonomika.v12i2.479479Analisis Faktor yang Mempengaruhi Keputusan Pembelian dan Implikasinya pada Minat Beli UlangPopo Suryana0Eliyandi Sumar Dasuki1Fakultas Ekonomi Universitas PasundanTraining and Development Manager JG Motor GroupThis study aims to obtain empirical evidence about the “Effect of Service Quality and Store Image Purchase Decision And Implications On Repurchase Intention (A Survey On Consumer Motorcycles JG Motor Group in Bandung Region)”. In addition, this study wanted to know how the quality of service, store image, and Yamaha Motorcycles purchasing decisions are the implications on repurchase intention JG Motor Group in Bandung region. The method used was a survey method with a descriptive and explanatory approach. Data collection using questionnaires to a sample of 200 customers. Analysis of data analysis using SEM (Structural Equation Modeling). The results showed that the quality of service, store image was rated by the majority of consumers are already good, so is the customer purchase decision and repurchase intention. Service quality and store image influences purchase decisions either simultaneously or partially, as well as influencing purchase decisions of consumers repurchase intention JG Motor Group in Bandung region.https://journal.unpas.ac.id/index.php/trikonomika/article/view/479 |
| spellingShingle | Popo Suryana Eliyandi Sumar Dasuki Analisis Faktor yang Mempengaruhi Keputusan Pembelian dan Implikasinya pada Minat Beli Ulang Trikonomika |
| title | Analisis Faktor yang Mempengaruhi Keputusan Pembelian dan Implikasinya pada Minat Beli Ulang |
| title_full | Analisis Faktor yang Mempengaruhi Keputusan Pembelian dan Implikasinya pada Minat Beli Ulang |
| title_fullStr | Analisis Faktor yang Mempengaruhi Keputusan Pembelian dan Implikasinya pada Minat Beli Ulang |
| title_full_unstemmed | Analisis Faktor yang Mempengaruhi Keputusan Pembelian dan Implikasinya pada Minat Beli Ulang |
| title_short | Analisis Faktor yang Mempengaruhi Keputusan Pembelian dan Implikasinya pada Minat Beli Ulang |
| title_sort | analisis faktor yang mempengaruhi keputusan pembelian dan implikasinya pada minat beli ulang |
| url | https://journal.unpas.ac.id/index.php/trikonomika/article/view/479 |
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