Young Adults’ Susceptibility to Interpersonal Influence: A Case of Apparel Purchases

Young Adults’ Susceptibility to Interpersonal Influence: A Case of Apparel Purchases

Purpose: This paper focuses on consumers’ susceptibility to interpersonal influence of young adults in the clothing apparels’ market in Malaysia. The researchers sought to clarify the relationship between interpersonal influences and young adults’ purchase decision, and the moderating impact of gend...

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Dettagli Bibliografici
Autori principali:	Weng Marc Lim, Ding Hooi Ting
Natura:	Articolo
Lingua:	English
Pubblicazione:	UUM Press 2010-11-01
Serie:	International Journal of Management Studies
Accesso online:	https://www.scienceopen.com/document?vid=7518cc76-d087-49ce-a0a2-b18305bcd19f

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