How do short videos influence users’ tourism intention? A study of key factors
BackgroundShort videos play a key role in the process of tourism destination promotion, and attractive short videos can bring tourist flow and economic income growth to tourist attractions. Many tourist attractions in China have achieved remarkable success through short video promotion.PurposeThe pu...
Main Authors: | Jing Liu, Yujie Wang, Liyan Chang |
---|---|
Format: | Article |
Language: | English |
Published: |
Frontiers Media S.A.
2023-01-01
|
Series: | Frontiers in Psychology |
Subjects: | |
Online Access: | https://www.frontiersin.org/articles/10.3389/fpsyg.2022.1036570/full |
Similar Items
-
Consumer Behavior Based on the SOR Model: How do Short Video Advertisements Affect Furniture Consumers’ Purchase Intentions?
by: Shulan Yu, et al.
Published: (2024-03-01) -
How attachment affects users’ continued use intention of tourism mobile platform: A user experience perspective
by: Guopeng Xiang, et al.
Published: (2022-08-01) -
A study on the impact of official promotion short videos on tourists’ destination decision-making in the post-epidemic era
by: Jing Jiang, et al.
Published: (2022-11-01) -
A study on the mechanism of the influence of short science video features on people’s environmental willingness in social media—Based on the SOR model
by: Xiaofeng Wang, et al.
Published: (2022-09-01) -
Which type of tourism short video content inspires potential tourists to travel
by: Guihua Wu, et al.
Published: (2023-03-01)