Customer Segmentation Based on Self-Organizing Maps: A Case Study on Airline Passengers
Customer segmentation is acustomer grouping modelbased on common featuresand it directly relates with customer satisfaction of the companies.It provides access to the right customer with the right methods by knowing the customer better. Dealing with changes in a competitive market means...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Turkish Air Force Academy
2020-07-01
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| Series: | Havacılık ve Uzay Teknolojileri Dergisi |
| Subjects: | |
| Online Access: | http://jast.hho.edu.tr/index.php/JAST/article/view/430 |