CREDIBILITY OF WEBSITES THROUGH FACETS AND DIMENSIONS
This study aims to investigate important aspects to concern on when building a commercial presentation website, in order to increase the credibility of the certain categories of a presentation website. Factor analysis was used in order to identify the dimensions of each category. The categories and...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitaria Press Craiova
2017-05-01
|
| Series: | Management & Marketing |
| Subjects: | |
| Online Access: | http://www.mnmk.ro/documents/2017_01/7-11-1-17.pdf |
| _version_ | 1811239825321230336 |
|---|---|
| author | Oana ȚUGULEA Claudia STOIAN (BOBÂLCĂ |
| author_facet | Oana ȚUGULEA Claudia STOIAN (BOBÂLCĂ |
| author_sort | Oana ȚUGULEA |
| collection | DOAJ |
| description | This study aims to investigate important aspects to concern on when building a commercial presentation website, in order to increase the credibility of the certain categories of a presentation website. Factor analysis was used in order to identify the dimensions of each category. The categories and resulted dimensions discussed were: “image” – with the following dimensions: Projected image, Specialist, Advert and Coherence, “relationship” – with the following dimensions: Bi-directional communication and Contact information, “product presentation” – with the following dimensions: In-depth description and Variety and “site functionality” – with the following dimensions: Usefulness, Official relationship, Complete communication, Exterior communication, Information format and References. |
| first_indexed | 2024-04-12T13:07:55Z |
| format | Article |
| id | doaj.art-502bc825341a4cee925218ac5ef24672 |
| institution | Directory Open Access Journal |
| issn | 1841-2416 1841-2416 |
| language | English |
| last_indexed | 2024-04-12T13:07:55Z |
| publishDate | 2017-05-01 |
| publisher | Universitaria Press Craiova |
| record_format | Article |
| series | Management & Marketing |
| spelling | doaj.art-502bc825341a4cee925218ac5ef246722022-12-22T03:31:56ZengUniversitaria Press CraiovaManagement & Marketing1841-24161841-24162017-05-01XV1117125CREDIBILITY OF WEBSITES THROUGH FACETS AND DIMENSIONSOana ȚUGULEAClaudia STOIAN (BOBÂLCĂThis study aims to investigate important aspects to concern on when building a commercial presentation website, in order to increase the credibility of the certain categories of a presentation website. Factor analysis was used in order to identify the dimensions of each category. The categories and resulted dimensions discussed were: “image” – with the following dimensions: Projected image, Specialist, Advert and Coherence, “relationship” – with the following dimensions: Bi-directional communication and Contact information, “product presentation” – with the following dimensions: In-depth description and Variety and “site functionality” – with the following dimensions: Usefulness, Official relationship, Complete communication, Exterior communication, Information format and References.http://www.mnmk.ro/documents/2017_01/7-11-1-17.pdfInternetcredibilitywebsite |
| spellingShingle | Oana ȚUGULEA Claudia STOIAN (BOBÂLCĂ CREDIBILITY OF WEBSITES THROUGH FACETS AND DIMENSIONS Management & Marketing Internet credibility website |
| title | CREDIBILITY OF WEBSITES THROUGH FACETS AND DIMENSIONS |
| title_full | CREDIBILITY OF WEBSITES THROUGH FACETS AND DIMENSIONS |
| title_fullStr | CREDIBILITY OF WEBSITES THROUGH FACETS AND DIMENSIONS |
| title_full_unstemmed | CREDIBILITY OF WEBSITES THROUGH FACETS AND DIMENSIONS |
| title_short | CREDIBILITY OF WEBSITES THROUGH FACETS AND DIMENSIONS |
| title_sort | credibility of websites through facets and dimensions |
| topic | Internet credibility website |
| url | http://www.mnmk.ro/documents/2017_01/7-11-1-17.pdf |
| work_keys_str_mv | AT oanatugulea credibilityofwebsitesthroughfacetsanddimensions AT claudiastoianbobalca credibilityofwebsitesthroughfacetsanddimensions |