The linguistic aspect behind the changing attitudes towards ‘globalisation’ and ‘deglobalisation’ of economic processes (a case study of the German print media)
The study uncovers the attitudes towards globalisation and deglobalisation by studying the language of German print media ranging between 1999 and the present time. The authors provide descriptive interpretations of the two concepts, while focusing primarily on their two underlying aspects: the expa...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Peoples’ Friendship University of Russia (RUDN University)
2019-09-01
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| Series: | Training, Language and Culture |
| Subjects: | |
| Online Access: | https://rudn.tlcjournal.org/archive/3(3)/3(3)-04.pdf |
| _version_ | 1817986070016425984 |
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| author | Tatyana F. Krivtsova Valentina V. Kucheryavenko |
| author_facet | Tatyana F. Krivtsova Valentina V. Kucheryavenko |
| author_sort | Tatyana F. Krivtsova |
| collection | DOAJ |
| description | The study uncovers the attitudes towards globalisation and deglobalisation by studying the language of German print media ranging between 1999 and the present time. The authors provide descriptive interpretations of the two concepts, while focusing primarily on their two underlying aspects: the expansion of corporate activities, and people’s prosperity. In particular, the study looks at the linguistic aspect of the dynamics of media coverage of major company mergers and the subject of the top management’s financial liability. The authors discern some of the major linguistic indicators of the attitudes towards globalisation and deglobalisation, including the use of attributives, often expressed through superlative adjectives, metaphors, allegory, and irony. |
| first_indexed | 2024-04-14T00:05:41Z |
| format | Article |
| id | doaj.art-503b8bc91cdf48dcb3b0027f03eb6a85 |
| institution | Directory Open Access Journal |
| issn | 2520-2073 2521-442X |
| language | English |
| last_indexed | 2024-04-14T00:05:41Z |
| publishDate | 2019-09-01 |
| publisher | Peoples’ Friendship University of Russia (RUDN University) |
| record_format | Article |
| series | Training, Language and Culture |
| spelling | doaj.art-503b8bc91cdf48dcb3b0027f03eb6a852022-12-22T02:23:33ZengPeoples’ Friendship University of Russia (RUDN University)Training, Language and Culture2520-20732521-442X2019-09-0133566910.29366/2019tlc.3.3.4The linguistic aspect behind the changing attitudes towards ‘globalisation’ and ‘deglobalisation’ of economic processes (a case study of the German print media)Tatyana F. Krivtsova0Valentina V. Kucheryavenko1Lomonosov Moscow State UniversityGriboedov Institute of International Law and EconomicsThe study uncovers the attitudes towards globalisation and deglobalisation by studying the language of German print media ranging between 1999 and the present time. The authors provide descriptive interpretations of the two concepts, while focusing primarily on their two underlying aspects: the expansion of corporate activities, and people’s prosperity. In particular, the study looks at the linguistic aspect of the dynamics of media coverage of major company mergers and the subject of the top management’s financial liability. The authors discern some of the major linguistic indicators of the attitudes towards globalisation and deglobalisation, including the use of attributives, often expressed through superlative adjectives, metaphors, allegory, and irony.https://rudn.tlcjournal.org/archive/3(3)/3(3)-04.pdfglobalisationdeglobalisationmergeracquisitionmass mediagerman |
| spellingShingle | Tatyana F. Krivtsova Valentina V. Kucheryavenko The linguistic aspect behind the changing attitudes towards ‘globalisation’ and ‘deglobalisation’ of economic processes (a case study of the German print media) Training, Language and Culture globalisation deglobalisation merger acquisition mass media german |
| title | The linguistic aspect behind the changing attitudes towards ‘globalisation’ and ‘deglobalisation’ of economic processes (a case study of the German print media) |
| title_full | The linguistic aspect behind the changing attitudes towards ‘globalisation’ and ‘deglobalisation’ of economic processes (a case study of the German print media) |
| title_fullStr | The linguistic aspect behind the changing attitudes towards ‘globalisation’ and ‘deglobalisation’ of economic processes (a case study of the German print media) |
| title_full_unstemmed | The linguistic aspect behind the changing attitudes towards ‘globalisation’ and ‘deglobalisation’ of economic processes (a case study of the German print media) |
| title_short | The linguistic aspect behind the changing attitudes towards ‘globalisation’ and ‘deglobalisation’ of economic processes (a case study of the German print media) |
| title_sort | linguistic aspect behind the changing attitudes towards globalisation and deglobalisation of economic processes a case study of the german print media |
| topic | globalisation deglobalisation merger acquisition mass media german |
| url | https://rudn.tlcjournal.org/archive/3(3)/3(3)-04.pdf |
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