Analysis of Instagram Influencer Effect on Buying Behaviour Intentions
The purpose of this study was to analyze the effect of the role of Instagram influencers on buying behavior intentions. The sample in this study was 160, which were selected using purposive sampling. The data in this study were analyzed using the PLS-SEM method, with variables including: emotional...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
cita konsultindo
2023-08-01
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| Series: | Asian Journal of Management, Entrepreneurship and Social Science |
| Subjects: | |
| Online Access: | https://ajmesc.com/index.php/ajmesc/article/view/507 |