Development of waqf forest in Indonesia: Brand equity analysis of Bogor waqf forest purchase intention
Purpose – This study aims to analyze the characteristics of respondents who donate, visit, or endow Bogor Waqf Forest and the influence of brand awareness, brand association, brand loyalty, and perceived quality on the purchase intention of Bogor Waqf Forest. Methodology – The data obtained in this...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Center for Islamic Economics Studies and Development
2024-02-01
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| Series: | Jurnal Ekonomi dan Keuangan Islam |
| Subjects: | |
| Online Access: | http://journal.uii.ac.id/JEKI/article/view/30037 |
| _version_ | 1797311377471176704 |
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| author | Yusup Firmannudin Deni Lubis Khalifah Muhamad Ali |
| author_facet | Yusup Firmannudin Deni Lubis Khalifah Muhamad Ali |
| author_sort | Yusup Firmannudin |
| collection | DOAJ |
| description |
Purpose – This study aims to analyze the characteristics of respondents who donate, visit, or endow Bogor Waqf Forest and the influence of brand awareness, brand association, brand loyalty, and perceived quality on the purchase intention of Bogor Waqf Forest.
Methodology – The data obtained in this study were primary data from questionnaires with 136 respondents and secondary data from literature studies such as foundations, journals, books, and related articles. The methods used in this research are descriptive analysis and structural equation modeling–partial least squares (SEM-PLS).
Findings – The results of this study show that brand loyalty and perceived quality have a positive and significant influence.
Implications – Maintaining and increasing perceived quality and brand loyalty so that consumer loyalty and perceptions remain high and well maintained.
Originality – This research is original in measuring brand equity analysis of intention to purchase a Bogor Waqf Forest.
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| first_indexed | 2024-03-08T01:58:45Z |
| format | Article |
| id | doaj.art-505e73b8b890471aaf349fe0d8735574 |
| institution | Directory Open Access Journal |
| issn | 2088-9968 2614-6908 |
| language | English |
| last_indexed | 2024-03-08T01:58:45Z |
| publishDate | 2024-02-01 |
| publisher | Center for Islamic Economics Studies and Development |
| record_format | Article |
| series | Jurnal Ekonomi dan Keuangan Islam |
| spelling | doaj.art-505e73b8b890471aaf349fe0d87355742024-02-14T06:58:49ZengCenter for Islamic Economics Studies and DevelopmentJurnal Ekonomi dan Keuangan Islam2088-99682614-69082024-02-01101Development of waqf forest in Indonesia: Brand equity analysis of Bogor waqf forest purchase intentionYusup Firmannudin0Deni Lubis1Khalifah Muhamad Ali2Department of Islamic Economics, Faculty of Economics and Management, IPB University, Bogor, IndonesiaDepartment of Islamic Economics, Faculty of Economics and Management, IPB University, Bogor, IndonesiaDepartment of Islamic Economics, Faculty of Economics and Management, IPB University, Bogor, Indonesia Purpose – This study aims to analyze the characteristics of respondents who donate, visit, or endow Bogor Waqf Forest and the influence of brand awareness, brand association, brand loyalty, and perceived quality on the purchase intention of Bogor Waqf Forest. Methodology – The data obtained in this study were primary data from questionnaires with 136 respondents and secondary data from literature studies such as foundations, journals, books, and related articles. The methods used in this research are descriptive analysis and structural equation modeling–partial least squares (SEM-PLS). Findings – The results of this study show that brand loyalty and perceived quality have a positive and significant influence. Implications – Maintaining and increasing perceived quality and brand loyalty so that consumer loyalty and perceptions remain high and well maintained. Originality – This research is original in measuring brand equity analysis of intention to purchase a Bogor Waqf Forest. http://journal.uii.ac.id/JEKI/article/view/30037waqf forestbrand equitypurchase intentionSEM-PLS |
| spellingShingle | Yusup Firmannudin Deni Lubis Khalifah Muhamad Ali Development of waqf forest in Indonesia: Brand equity analysis of Bogor waqf forest purchase intention Jurnal Ekonomi dan Keuangan Islam waqf forest brand equity purchase intention SEM-PLS |
| title | Development of waqf forest in Indonesia: Brand equity analysis of Bogor waqf forest purchase intention |
| title_full | Development of waqf forest in Indonesia: Brand equity analysis of Bogor waqf forest purchase intention |
| title_fullStr | Development of waqf forest in Indonesia: Brand equity analysis of Bogor waqf forest purchase intention |
| title_full_unstemmed | Development of waqf forest in Indonesia: Brand equity analysis of Bogor waqf forest purchase intention |
| title_short | Development of waqf forest in Indonesia: Brand equity analysis of Bogor waqf forest purchase intention |
| title_sort | development of waqf forest in indonesia brand equity analysis of bogor waqf forest purchase intention |
| topic | waqf forest brand equity purchase intention SEM-PLS |
| url | http://journal.uii.ac.id/JEKI/article/view/30037 |
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