Development of waqf forest in Indonesia: Brand equity analysis of Bogor waqf forest purchase intention

Development of waqf forest in Indonesia: Brand equity analysis of Bogor waqf forest purchase intention

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Purpose – This study aims to analyze the characteristics of respondents who donate, visit, or endow Bogor Waqf Forest and the influence of brand awareness, brand association, brand loyalty, and perceived quality on the purchase intention of Bogor Waqf Forest. Methodology – The data obtained in this...

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Bibliographic Details
Main Authors: Yusup Firmannudin, Deni Lubis, Khalifah Muhamad Ali
Format: Article
Language:English
Published: Center for Islamic Economics Studies and Development 2024-02-01
Series:Jurnal Ekonomi dan Keuangan Islam
Subjects:
waqf forest
brand equity
purchase intention
SEM-PLS
Online Access:http://journal.uii.ac.id/JEKI/article/view/30037

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