Employer branding jako determinanta rozwoju sieci handlu detalicznego w Polsce

Employer branding jako determinanta rozwoju sieci handlu detalicznego w Polsce

Building a strong, favourable employer brand of a retail chain may be classified as a key determinant of its development. Trading companies should attract and maintain personnel with specific, desired competences, as well as decrease high staff turnover. Thus, employer branding is a priority for r...

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Bibliographic Details
Main Authors: Anna Dewalska-Opitek, Katarzyna Bilińska-Reformat
Format: Article
Language:English
Published: Wydawnictwo Naukowe Wydziału Zarządzania Uniwersytetu Warszawskiego 2016-03-01
Series:Problemy Zarządzania
Subjects:
retail chains
employer branding
Online Access:https://pz.wz.uw.edu.pl/resources/html/article/details?id=169982

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