Naming the Ghost: Self-Naming, Pseudonyms, and Identities of Phantoms on Zimbabwean Twitter

In Zimbabwean online spaces, especially Twitter, use of phantom names is widespread. It is arguable that this is partially a result of the country’s repressive political environment. It is the names that the nameless Twitter characters select and the motivations for using specific names that are the...

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Main Authors: Albert Chibuwe, Phillip Mpofu, Kudakwashe Bhowa
Format: Article
Language:English
Published: SAGE Publishing 2021-08-01
Series:Social Media + Society
Online Access:https://doi.org/10.1177/20563051211035694
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author Albert Chibuwe
Phillip Mpofu
Kudakwashe Bhowa
author_facet Albert Chibuwe
Phillip Mpofu
Kudakwashe Bhowa
author_sort Albert Chibuwe
collection DOAJ
description In Zimbabwean online spaces, especially Twitter, use of phantom names is widespread. It is arguable that this is partially a result of the country’s repressive political environment. It is the names that the nameless Twitter characters select and the motivations for using specific names that are the focus of this present study. The study is grounded in anthroponomastic concepts of pseudonymity and self-naming, and self-presentation and identity theory as well as semiotics of names while methodologically it is qualitative. Specifically, the study deploys archival research and netnography to gather data. The study found out that the ghosts’ adopted names are reflective of what they tweeted. The messages they tweeted were reflective of the online identity that they assumed; however, over and beyond that, their tweets exposed their political, and to an extent, religious inclinations. The tweets also exposed their origins and the spaces they once occupied or currently occupy. Finally, the article concludes that hiding behind a ghost name may hide the name of the person but it certainly does not hide the identity/identities of the person behind the phantom name. His or her being is self-evident in his or her tweets—they imprint themselves into their tweets. The anonymity in online spaces may, after all, be just superficial.
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spelling doaj.art-506f681bdefe4d43b281f6a7b79603222022-12-21T22:31:07ZengSAGE PublishingSocial Media + Society2056-30512021-08-01710.1177/20563051211035694Naming the Ghost: Self-Naming, Pseudonyms, and Identities of Phantoms on Zimbabwean TwitterAlbert Chibuwe0Phillip Mpofu1Kudakwashe Bhowa2University of the Free State, South AfricaNorth-West University, South AfricaMidlands State University, ZimbabweIn Zimbabwean online spaces, especially Twitter, use of phantom names is widespread. It is arguable that this is partially a result of the country’s repressive political environment. It is the names that the nameless Twitter characters select and the motivations for using specific names that are the focus of this present study. The study is grounded in anthroponomastic concepts of pseudonymity and self-naming, and self-presentation and identity theory as well as semiotics of names while methodologically it is qualitative. Specifically, the study deploys archival research and netnography to gather data. The study found out that the ghosts’ adopted names are reflective of what they tweeted. The messages they tweeted were reflective of the online identity that they assumed; however, over and beyond that, their tweets exposed their political, and to an extent, religious inclinations. The tweets also exposed their origins and the spaces they once occupied or currently occupy. Finally, the article concludes that hiding behind a ghost name may hide the name of the person but it certainly does not hide the identity/identities of the person behind the phantom name. His or her being is self-evident in his or her tweets—they imprint themselves into their tweets. The anonymity in online spaces may, after all, be just superficial.https://doi.org/10.1177/20563051211035694
spellingShingle Albert Chibuwe
Phillip Mpofu
Kudakwashe Bhowa
Naming the Ghost: Self-Naming, Pseudonyms, and Identities of Phantoms on Zimbabwean Twitter
Social Media + Society
title Naming the Ghost: Self-Naming, Pseudonyms, and Identities of Phantoms on Zimbabwean Twitter
title_full Naming the Ghost: Self-Naming, Pseudonyms, and Identities of Phantoms on Zimbabwean Twitter
title_fullStr Naming the Ghost: Self-Naming, Pseudonyms, and Identities of Phantoms on Zimbabwean Twitter
title_full_unstemmed Naming the Ghost: Self-Naming, Pseudonyms, and Identities of Phantoms on Zimbabwean Twitter
title_short Naming the Ghost: Self-Naming, Pseudonyms, and Identities of Phantoms on Zimbabwean Twitter
title_sort naming the ghost self naming pseudonyms and identities of phantoms on zimbabwean twitter
url https://doi.org/10.1177/20563051211035694
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