THE IMPACT OF PROMOTION IN CREATIVE INDUSTRIES – THE CASE OF MUSEUM ATTENDANCE

THE IMPACT OF PROMOTION IN CREATIVE INDUSTRIES – THE CASE OF MUSEUM ATTENDANCE

In times of crises, some cultural institutions in Croatia have experienced difficulties attracting an audience, which drove them to try out creative and unconventional forms of promotion. Promotion is one of the most popular, widespread and influential parts of marketing. Promotion is also of major...

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Bibliographic Details
Main Authors: Iva Buljubašić, Marta Borić, Ivana Hartmann Tolić
Format: Article
Language:English
Published: Faculty of Economics and Business in Osijek 2016-06-01
Series:Ekonomski Vjesnik
Subjects:
creative industry
museum
museum marketing
promotion
marketing in culture
Online Access:http://hrcak.srce.hr/file/237441

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