Influence of Thai Street Food Quality, Price, and Involvement on Traveler Behavioral Intention: Exploring Cultural Difference (Eastern versus Western)

Influence of Thai Street Food Quality, Price, and Involvement on Traveler Behavioral Intention: Exploring Cultural Difference (Eastern versus Western)

Yoksamon Jeaheng,1 Amr Al-Ansi,2 Bee-Lia Chua,3 Abdul Hafaz Ngah,4 Hyungseo Bobby Ryu,5 Antonio Ariza-Montes,6 Heesup Han7 1International School of Tourism, Suratthani Rajabhat University, Muang Surat Thani, 84100, Thailand; 2Faculty of Hospitality and Tourism Management, Macau University of Science...

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Bibliographic Details
Main Authors: Jeaheng Y, Al-Ansi A, Chua BL, Ngah AH, Ryu HB, Ariza-Montes A, Han H
Format: Article
Language:English
Published: Dove Medical Press 2023-01-01
Series:Psychology Research and Behavior Management
Subjects:
thai street food
food quality
price reasonableness
involvement in street food
international tourist
gastronomy tourism
Online Access:https://www.dovepress.com/influence-of-thai-street-food-quality-price-and-involvement-on-travele-peer-reviewed-fulltext-article-PRBM

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https://www.dovepress.com/influence-of-thai-street-food-quality-price-and-involvement-on-travele-peer-reviewed-fulltext-article-PRBM

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