Influence of Thai Street Food Quality, Price, and Involvement on Traveler Behavioral Intention: Exploring Cultural Difference (Eastern versus Western)
Yoksamon Jeaheng,1 Amr Al-Ansi,2 Bee-Lia Chua,3 Abdul Hafaz Ngah,4 Hyungseo Bobby Ryu,5 Antonio Ariza-Montes,6 Heesup Han7 1International School of Tourism, Suratthani Rajabhat University, Muang Surat Thani, 84100, Thailand; 2Faculty of Hospitality and Tourism Management, Macau University of Science...
| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Dove Medical Press
2023-01-01
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| Series: | Psychology Research and Behavior Management |
| Subjects: | |
| Online Access: | https://www.dovepress.com/influence-of-thai-street-food-quality-price-and-involvement-on-travele-peer-reviewed-fulltext-article-PRBM |