Implementation of Industry 4.0 in KADIN-assisted MSMEs Bandung
Micro, Small, and Medium Enterprises (MSMEs) as one of the nation's economic pillars are facing major challenges due to the Covid-19 pandemic and inevitable technological advances. The MSME Center assisted by the Bandung Chamber of Commerce is one of the parties affected by the Covid-19 wave th...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Islam Bandung
2023-01-01
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| Series: | Ethos: Jurnal Penelitian dan Pengabdian kepada Masyarakat |
| Subjects: | |
| Online Access: | https://ejournal.unisba.ac.id/index.php/ethos/article/view/11102 |
| _version_ | 1827379547527446528 |
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| author | Intan Widuri Sakti Nugraha Saefudin Yenny Maya Dora Oktora Yogisari Asep Sudrajat |
| author_facet | Intan Widuri Sakti Nugraha Saefudin Yenny Maya Dora Oktora Yogisari Asep Sudrajat |
| author_sort | Intan Widuri Sakti |
| collection | DOAJ |
| description | Micro, Small, and Medium Enterprises (MSMEs) as one of the nation's economic pillars are facing major challenges due to the Covid-19 pandemic and inevitable technological advances. The MSME Center assisted by the Bandung Chamber of Commerce is one of the parties affected by the Covid-19 wave that has hit the world and the rising of an online marketplace. The pandemic has forced the MSME actors to have limitations in marketing their products due to the closure of tourist attractions where their products are directly marketed. The limited knowledge about technological advances makes it difficult for MSME actors to expand their market share. In order to encourage MSME actors assisted by KADIN to rise, survive and be more advanced, a breakthrough is needed in the marketing of MSME products by utilizing technological advances through providing training in the form of marketing digitalization applications for packaging and branding, risk management, and product quality. By providing this training, MSME actors have additional knowledge that triggers creative ways of thinking in marketing their products digitally. It can be said that this training had a very big impact so it would be better if it was done regularly. |
| first_indexed | 2024-03-08T13:18:25Z |
| format | Article |
| id | doaj.art-50772db2d26746bba862919816888f19 |
| institution | Directory Open Access Journal |
| issn | 1693-699X 2502-065X |
| language | Indonesian |
| last_indexed | 2024-03-08T13:18:25Z |
| publishDate | 2023-01-01 |
| publisher | Universitas Islam Bandung |
| record_format | Article |
| series | Ethos: Jurnal Penelitian dan Pengabdian kepada Masyarakat |
| spelling | doaj.art-50772db2d26746bba862919816888f192024-01-18T04:31:19ZindUniversitas Islam BandungEthos: Jurnal Penelitian dan Pengabdian kepada Masyarakat1693-699X2502-065X2023-01-01111717610.29313/ethos.v11i1.111024624Implementation of Industry 4.0 in KADIN-assisted MSMEs BandungIntan Widuri Sakti0Nugraha Saefudin1Yenny Maya Dora2Oktora Yogisari3Asep Sudrajat4Universitas WidyatamaUniversitas WidyatamaUniversitas WidyatamaUniversitas WidyatamaUniversitas WidyatamaMicro, Small, and Medium Enterprises (MSMEs) as one of the nation's economic pillars are facing major challenges due to the Covid-19 pandemic and inevitable technological advances. The MSME Center assisted by the Bandung Chamber of Commerce is one of the parties affected by the Covid-19 wave that has hit the world and the rising of an online marketplace. The pandemic has forced the MSME actors to have limitations in marketing their products due to the closure of tourist attractions where their products are directly marketed. The limited knowledge about technological advances makes it difficult for MSME actors to expand their market share. In order to encourage MSME actors assisted by KADIN to rise, survive and be more advanced, a breakthrough is needed in the marketing of MSME products by utilizing technological advances through providing training in the form of marketing digitalization applications for packaging and branding, risk management, and product quality. By providing this training, MSME actors have additional knowledge that triggers creative ways of thinking in marketing their products digitally. It can be said that this training had a very big impact so it would be better if it was done regularly.https://ejournal.unisba.ac.id/index.php/ethos/article/view/11102msmes, digitalization of marketing, application training |
| spellingShingle | Intan Widuri Sakti Nugraha Saefudin Yenny Maya Dora Oktora Yogisari Asep Sudrajat Implementation of Industry 4.0 in KADIN-assisted MSMEs Bandung Ethos: Jurnal Penelitian dan Pengabdian kepada Masyarakat msmes, digitalization of marketing, application training |
| title | Implementation of Industry 4.0 in KADIN-assisted MSMEs Bandung |
| title_full | Implementation of Industry 4.0 in KADIN-assisted MSMEs Bandung |
| title_fullStr | Implementation of Industry 4.0 in KADIN-assisted MSMEs Bandung |
| title_full_unstemmed | Implementation of Industry 4.0 in KADIN-assisted MSMEs Bandung |
| title_short | Implementation of Industry 4.0 in KADIN-assisted MSMEs Bandung |
| title_sort | implementation of industry 4 0 in kadin assisted msmes bandung |
| topic | msmes, digitalization of marketing, application training |
| url | https://ejournal.unisba.ac.id/index.php/ethos/article/view/11102 |
| work_keys_str_mv | AT intanwidurisakti implementationofindustry40inkadinassistedmsmesbandung AT nugrahasaefudin implementationofindustry40inkadinassistedmsmesbandung AT yennymayadora implementationofindustry40inkadinassistedmsmesbandung AT oktorayogisari implementationofindustry40inkadinassistedmsmesbandung AT asepsudrajat implementationofindustry40inkadinassistedmsmesbandung |