Online public health promotion at the local level: An evaluation of four local authority-led marketing campaigns

Objective Local authority-led online campaigns offer the possibility of targeted health promotion to connect local services and residents. This study assesses the evidence for medium (e.g., click-trhoughs) and high (off-line behaviour change) levels of public engagement with four local authority-led...

Full description

Bibliographic Details
Main Authors: Kristin Hanson, Anna-Marie Degas, Daniel Green, Antoine Al-Hosri, Tushna Vandrevala
Format: Article
Language:English
Published: SAGE Publishing 2024-01-01
Series:Digital Health
Online Access:https://doi.org/10.1177/20552076231220151