Segmentation of Polish Households Taking into Account Food Waste
Currently, food waste is estimated at more than one-third of all food produced, and the primary responsibility for this phenomenon is attributed to households. Therefore, it seems reasonable to take action to limit food waste and to raise awareness about this link in the chain. To develop and implem...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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MDPI AG
2020-03-01
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| Series: | Foods |
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| Online Access: | https://www.mdpi.com/2304-8158/9/4/379 |
| _version_ | 1818145893049696256 |
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| author | Beata Bilska Marzena Tomaszewska Danuta Kołożyn-Krajewska Małgorzata Piecek |
| author_facet | Beata Bilska Marzena Tomaszewska Danuta Kołożyn-Krajewska Małgorzata Piecek |
| author_sort | Beata Bilska |
| collection | DOAJ |
| description | Currently, food waste is estimated at more than one-third of all food produced, and the primary responsibility for this phenomenon is attributed to households. Therefore, it seems reasonable to take action to limit food waste and to raise awareness about this link in the chain. To develop and implement educational programs addressed at consumers it is necessary to understand the factors determining food waste in households. Segmentation is a tool that can help effectively reach consumers who are to the greatest extent wasting food which identifies homogeneous clusters of consumers. The aim of this study was to perform segmentation to identify consumer groups with similar behaviors in relation to food, with particular emphasis on food wastage. We carried out segmentation on a representative sample of Polish people over 18 years of age and to identified three clusters of consumers. The three consumer segments diagnosed differed in sociodemographic terms, i.e., number of adults, number of children, subjective assessment of the financial situation, and percentage of spending on food. The segment exhibiting a high frequency of discarding food due to too large package size included single and double households. |
| first_indexed | 2024-12-11T12:10:41Z |
| format | Article |
| id | doaj.art-507cc1ad90664a118466663a7b3ccd82 |
| institution | Directory Open Access Journal |
| issn | 2304-8158 |
| language | English |
| last_indexed | 2024-12-11T12:10:41Z |
| publishDate | 2020-03-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Foods |
| spelling | doaj.art-507cc1ad90664a118466663a7b3ccd822022-12-22T01:07:48ZengMDPI AGFoods2304-81582020-03-019437910.3390/foods9040379foods9040379Segmentation of Polish Households Taking into Account Food WasteBeata Bilska0Marzena Tomaszewska1Danuta Kołożyn-Krajewska2Małgorzata Piecek3Department of Food Gastronomy and Food Hygiene, Institute of Human Nutrition Sciences, Warsaw University of Life Sciences—SGGW, Nowoursynowska 159C St., 02−776 Warsaw, PolandDepartment of Food Gastronomy and Food Hygiene, Institute of Human Nutrition Sciences, Warsaw University of Life Sciences—SGGW, Nowoursynowska 159C St., 02−776 Warsaw, PolandDepartment of Food Gastronomy and Food Hygiene, Institute of Human Nutrition Sciences, Warsaw University of Life Sciences—SGGW, Nowoursynowska 159C St., 02−776 Warsaw, PolandPolish Food Technologists’ Society, Nowoursynowska 166C St., 02−787 Warsaw, PolandCurrently, food waste is estimated at more than one-third of all food produced, and the primary responsibility for this phenomenon is attributed to households. Therefore, it seems reasonable to take action to limit food waste and to raise awareness about this link in the chain. To develop and implement educational programs addressed at consumers it is necessary to understand the factors determining food waste in households. Segmentation is a tool that can help effectively reach consumers who are to the greatest extent wasting food which identifies homogeneous clusters of consumers. The aim of this study was to perform segmentation to identify consumer groups with similar behaviors in relation to food, with particular emphasis on food wastage. We carried out segmentation on a representative sample of Polish people over 18 years of age and to identified three clusters of consumers. The three consumer segments diagnosed differed in sociodemographic terms, i.e., number of adults, number of children, subjective assessment of the financial situation, and percentage of spending on food. The segment exhibiting a high frequency of discarding food due to too large package size included single and double households.https://www.mdpi.com/2304-8158/9/4/379food wastefood waste segmentationhouseholdsconsumerscluster analysisbehaviorfood practices |
| spellingShingle | Beata Bilska Marzena Tomaszewska Danuta Kołożyn-Krajewska Małgorzata Piecek Segmentation of Polish Households Taking into Account Food Waste Foods food waste food waste segmentation households consumers cluster analysis behavior food practices |
| title | Segmentation of Polish Households Taking into Account Food Waste |
| title_full | Segmentation of Polish Households Taking into Account Food Waste |
| title_fullStr | Segmentation of Polish Households Taking into Account Food Waste |
| title_full_unstemmed | Segmentation of Polish Households Taking into Account Food Waste |
| title_short | Segmentation of Polish Households Taking into Account Food Waste |
| title_sort | segmentation of polish households taking into account food waste |
| topic | food waste food waste segmentation households consumers cluster analysis behavior food practices |
| url | https://www.mdpi.com/2304-8158/9/4/379 |
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