Портретування як інструмент творення іміджу: Трансформації образу людини в контексті трансгуманістичних візій

The article examines the transformation of the human image through portraying as the most relevant socio-cultural practice and the most effective form of image broadcast in the modern medialized space of culture. The rapid development of technology at the turn of the XX–XXI centuries has signific...

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Main Author: Маріанна Абрамова
Format: Article
Language:English
Published: Instytut Filologii Polskiej, Uniwersytet Zielonogórski 2021-11-01
Series:International Journal of Slavic Studies
Subjects:
Online Access:https://slavpoplit-letters.pl/wp-content/uploads/2022/01/Marianna-Abramova-%D0%9F%D0%BE%D1%80%D1%82%D1%80%D0%B5%D1%82%D1%83%D0%B2%D0%B0%D0%BD%D0%BD%D1%8F-%D1%8F%D0%BA-%D1%96%D0%BD%D1%81%D1%82%D1%80%D1%83%D0%BC%D0%B5%D0%BD%D1%82-%D1%82%D0%B2%D0%BE%D1%80%D0%B5%D0%BD%D0%BD%D1%8F-%D1%96%D0%BC%D1%96%D0%B4%D0%B6%D1%83.pdf
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author Маріанна Абрамова
author_facet Маріанна Абрамова
author_sort Маріанна Абрамова
collection DOAJ
description The article examines the transformation of the human image through portraying as the most relevant socio-cultural practice and the most effective form of image broadcast in the modern medialized space of culture. The rapid development of technology at the turn of the XX–XXI centuries has significantly affected the understanding of the role of human in society, has led to significant changes in both the image of a person and forms of portrait doubling. The new forms of human representation through portraiture immerged: selfie, digital avatars, photo shoots for social networks. Technoculture is shaping the so-called "selfie generation", which grew up in the age of the Internet and social networks, for which selfie is becoming a way to understand their place in the world. The study of transformations of the human image, as well as new forms of portrait representation makes it possible to determine the role of portraiture as a tool 2 for image creation in the context of the movement towards biodigital convergence as one of the probable scenarios of human evolution.
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spelling doaj.art-508364e04eed44898b62be996614b2662023-12-22T12:02:46ZengInstytut Filologii Polskiej, Uniwersytet ZielonogórskiInternational Journal of Slavic Studies2658-154X2021-11-0132021111https://doi.org/10.34768/znvp-3325Портретування як інструмент творення іміджу: Трансформації образу людини в контексті трансгуманістичних візій Маріанна Абрамова 0https://orcid.org/0000-0001-5370-582XModern Art Research Institute of the National Academy of Fine Arts The article examines the transformation of the human image through portraying as the most relevant socio-cultural practice and the most effective form of image broadcast in the modern medialized space of culture. The rapid development of technology at the turn of the XX–XXI centuries has significantly affected the understanding of the role of human in society, has led to significant changes in both the image of a person and forms of portrait doubling. The new forms of human representation through portraiture immerged: selfie, digital avatars, photo shoots for social networks. Technoculture is shaping the so-called "selfie generation", which grew up in the age of the Internet and social networks, for which selfie is becoming a way to understand their place in the world. The study of transformations of the human image, as well as new forms of portrait representation makes it possible to determine the role of portraiture as a tool 2 for image creation in the context of the movement towards biodigital convergence as one of the probable scenarios of human evolution. https://slavpoplit-letters.pl/wp-content/uploads/2022/01/Marianna-Abramova-%D0%9F%D0%BE%D1%80%D1%82%D1%80%D0%B5%D1%82%D1%83%D0%B2%D0%B0%D0%BD%D0%BD%D1%8F-%D1%8F%D0%BA-%D1%96%D0%BD%D1%81%D1%82%D1%80%D1%83%D0%BC%D0%B5%D0%BD%D1%82-%D1%82%D0%B2%D0%BE%D1%80%D0%B5%D0%BD%D0%BD%D1%8F-%D1%96%D0%BC%D1%96%D0%B4%D0%B6%D1%83.pdfportrayingimageselfiedigital technologytranshumanism
spellingShingle Маріанна Абрамова
Портретування як інструмент творення іміджу: Трансформації образу людини в контексті трансгуманістичних візій
International Journal of Slavic Studies
portraying
image
selfie
digital technology
transhumanism
title Портретування як інструмент творення іміджу: Трансформації образу людини в контексті трансгуманістичних візій
title_full Портретування як інструмент творення іміджу: Трансформації образу людини в контексті трансгуманістичних візій
title_fullStr Портретування як інструмент творення іміджу: Трансформації образу людини в контексті трансгуманістичних візій
title_full_unstemmed Портретування як інструмент творення іміджу: Трансформації образу людини в контексті трансгуманістичних візій
title_short Портретування як інструмент творення іміджу: Трансформації образу людини в контексті трансгуманістичних візій
title_sort портретування як інструмент творення іміджу трансформації образу людини в контексті трансгуманістичних візій
topic portraying
image
selfie
digital technology
transhumanism
url https://slavpoplit-letters.pl/wp-content/uploads/2022/01/Marianna-Abramova-%D0%9F%D0%BE%D1%80%D1%82%D1%80%D0%B5%D1%82%D1%83%D0%B2%D0%B0%D0%BD%D0%BD%D1%8F-%D1%8F%D0%BA-%D1%96%D0%BD%D1%81%D1%82%D1%80%D1%83%D0%BC%D0%B5%D0%BD%D1%82-%D1%82%D0%B2%D0%BE%D1%80%D0%B5%D0%BD%D0%BD%D1%8F-%D1%96%D0%BC%D1%96%D0%B4%D0%B6%D1%83.pdf
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