Reputação Corporativa: Construtos Formativos e Implicações para a Gestão
Corporate reputation is frequently associated with organizational performance. However, the literature suggests that corporate communication and the stakeholder’s identification with the organization are both relevant when it comes to explaining differences in corporate reputation evaluation. Consid...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)
2010-03-01
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| Series: | RAC: Revista de Administração Contemporânea |
| Subjects: | |
| Online Access: | http://www.anpad.org.br/periodicos/arq_pdf/a_1030.pdf |