New information technology and communication in health care: using e-mail for marketing services
Research that was conducted was aimed to determine their use of e-mail independent health professionals. Email is one of the tools of information and communication that has shown great versatility and efciency as a means to improve the relationship between those who provide services or sell products...
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| Format: | Article |
| Language: | Spanish |
| Published: |
Universidad Nacional de Colombia
2014-07-01
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| Series: | Acta Odontológica Colombiana |
| Subjects: | |
| Online Access: | https://revistas.unal.edu.co/index.php/actaodontocol/article/view/48749 |
| _version_ | 1818549132623609856 |
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| author | Jorge Iván Martínez Espitia |
| author_facet | Jorge Iván Martínez Espitia |
| author_sort | Jorge Iván Martínez Espitia |
| collection | DOAJ |
| description | Research that was conducted was aimed to determine their use of e-mail independent health professionals. Email is one of the tools of information and communication that has shown great versatility and efciency as a means to improve the relationship between those who provide services or sell products users. Good communication is essential to keep current customers and attract new business prospects. To achieve the objective of the research a survey that measured the perception and use of email marketing by independent health professionals was conducted in Colombia. Four variables, including tenure email account, receiving these email accounts marketing of products or services, read marketing emails and use by marketing professionals were measured with email. The result of this study showed that independent health professionals in Colombia are familiar with this type of marketing. Generally interested incorporate it as one of your marketing tools, but do not know how to do this activity, which is described in a simple way how to do a marketing campaign with the use of emails to the users of health services. |
| first_indexed | 2024-12-12T08:29:26Z |
| format | Article |
| id | doaj.art-509247b1991b473596e800c30e14d133 |
| institution | Directory Open Access Journal |
| issn | 2027-7822 |
| language | Spanish |
| last_indexed | 2024-12-12T08:29:26Z |
| publishDate | 2014-07-01 |
| publisher | Universidad Nacional de Colombia |
| record_format | Article |
| series | Acta Odontológica Colombiana |
| spelling | doaj.art-509247b1991b473596e800c30e14d1332022-12-22T00:31:08ZspaUniversidad Nacional de ColombiaActa Odontológica Colombiana2027-78222014-07-01429510839108New information technology and communication in health care: using e-mail for marketing servicesJorge Iván Martínez Espitia0Práctica privadaResearch that was conducted was aimed to determine their use of e-mail independent health professionals. Email is one of the tools of information and communication that has shown great versatility and efciency as a means to improve the relationship between those who provide services or sell products users. Good communication is essential to keep current customers and attract new business prospects. To achieve the objective of the research a survey that measured the perception and use of email marketing by independent health professionals was conducted in Colombia. Four variables, including tenure email account, receiving these email accounts marketing of products or services, read marketing emails and use by marketing professionals were measured with email. The result of this study showed that independent health professionals in Colombia are familiar with this type of marketing. Generally interested incorporate it as one of your marketing tools, but do not know how to do this activity, which is described in a simple way how to do a marketing campaign with the use of emails to the users of health services.https://revistas.unal.edu.co/index.php/actaodontocol/article/view/48749Comercialización de los Servicios de Saludinformática odontológicamercadeo socialeconomía en atención de salud y organizacioneseconomía del comportamiento. |
| spellingShingle | Jorge Iván Martínez Espitia New information technology and communication in health care: using e-mail for marketing services Acta Odontológica Colombiana Comercialización de los Servicios de Salud informática odontológica mercadeo social economía en atención de salud y organizaciones economía del comportamiento. |
| title | New information technology and communication in health care: using e-mail for marketing services |
| title_full | New information technology and communication in health care: using e-mail for marketing services |
| title_fullStr | New information technology and communication in health care: using e-mail for marketing services |
| title_full_unstemmed | New information technology and communication in health care: using e-mail for marketing services |
| title_short | New information technology and communication in health care: using e-mail for marketing services |
| title_sort | new information technology and communication in health care using e mail for marketing services |
| topic | Comercialización de los Servicios de Salud informática odontológica mercadeo social economía en atención de salud y organizaciones economía del comportamiento. |
| url | https://revistas.unal.edu.co/index.php/actaodontocol/article/view/48749 |
| work_keys_str_mv | AT jorgeivanmartinezespitia newinformationtechnologyandcommunicationinhealthcareusingemailformarketingservices |