Mobile Banking Service Quality and Customer Retention: A Moderated Mediation Model of Customer Perceived Value and Perceived Corporate Image

Mobile Banking Service Quality and Customer Retention: A Moderated Mediation Model of Customer Perceived Value and Perceived Corporate Image

Purpose- This study examined the moderating effect of perceived corporate image on the indirect relationship between mobile banking service quality and customer retention via customer perceived value in the Kenyan banking industry Design/Methodology- The study adopted an explanatory research desi...

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Bibliographic Details
Main Authors:	Daniel Kipkirui Langat, Ronald Bonuke, Yusuf Kibet
Format:	Article
Language:	English
Published:	seisense 2021-07-01
Series:	SEISENSE Journal of Management
Subjects:	Mobile Banking Service Quality Customer Perceived Value Perceived Corporate Image Customer Retention Kenyan Banking Industry
Online Access:	https://journal.seisense.com/jom/article/view/672

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