THE MARKETING OF ALL THINGS
In a context marked by a changing reality, where technology bursts in with increasing force and business models are increasingly disruptive, the university and marketing are faced with the challenge of adapting to future groups of professionals to the new demands. It is a text that tries to combine...
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| Format: | Article |
| Language: | English |
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Academia Europea de Dirección y Economía de la Empresa
2021-04-01
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| Series: | Journal of Management and Business Education |
| Subjects: | |
| Online Access: | https://doi.org/10.35564/jmbe.2021.0006 |
| _version_ | 1818416197403672576 |
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| author | Oliver Carrero Márquez |
| author_facet | Oliver Carrero Márquez |
| author_sort | Oliver Carrero Márquez |
| collection | DOAJ |
| description | In a context marked by a changing reality, where technology bursts in with increasing force and business models are increasingly disruptive, the university and marketing are faced with the challenge of adapting to future groups of professionals to the new demands. It is a text that tries to combine all the aspects that come together in the material and human development of a society that transfers the demand for a highly personalized treatment and that puts endless data, derived from their daily routines, collected thanks to the Internet of Things and that allows differentiating new lover profiles, paradoxically from their intimacy and who prefer to be identified by their psychological age and not by their numerical age. A point of view for which universities must be prepared and go further, since they must focus on the internationalization and social inclusion of workers, in light of the concepts of training and freedom.
Resumen
En un panorama marcado por una realidad cambiante, donde la tecnología irrumpe cada vez con mayor fuerza y los modelos de negocio cada vez son más disruptivos, a la universidad y al marketing se les presenta el reto de adaptar a las futuras hornadas de profesionales a las nuevas demandas. Se trata de un texto que trata de aunar todas las vertientes que confluyen en el desarrollo material y humano de una sociedad que traslada la exigencia de un trato muy personalizado y que pone al servicio de los especialistas en marketing un sinfín de datos, derivados de sus rutinas diarias, recabadas gracias al Internet of Things y que permite diferenciar nuevos perfiles amantes, paradójicamente de su intimidad y que prefieren ser identificados por su edad psicológica y no por su edad numérica. Un punto de vista para el que las universidades deben estar preparadas e ir más allá, ya que deben poner el foco en la internacionalización e inclusión social de los trabajadores, a la luz de los conceptos de capacitación y libertad. |
| first_indexed | 2024-12-14T11:47:03Z |
| format | Article |
| id | doaj.art-509cab12b285428f873ff4f3f1682630 |
| institution | Directory Open Access Journal |
| issn | 2605-1044 |
| language | English |
| last_indexed | 2024-12-14T11:47:03Z |
| publishDate | 2021-04-01 |
| publisher | Academia Europea de Dirección y Economía de la Empresa |
| record_format | Article |
| series | Journal of Management and Business Education |
| spelling | doaj.art-509cab12b285428f873ff4f3f16826302022-12-21T23:02:32ZengAcademia Europea de Dirección y Economía de la EmpresaJournal of Management and Business Education2605-10442021-04-0141111https://doi.org/10.35564/jmbe.2021.0006THE MARKETING OF ALL THINGSOliver Carrero Márquez0https://orcid.org/0000-0001-9380-1445ESIC UniversidadIn a context marked by a changing reality, where technology bursts in with increasing force and business models are increasingly disruptive, the university and marketing are faced with the challenge of adapting to future groups of professionals to the new demands. It is a text that tries to combine all the aspects that come together in the material and human development of a society that transfers the demand for a highly personalized treatment and that puts endless data, derived from their daily routines, collected thanks to the Internet of Things and that allows differentiating new lover profiles, paradoxically from their intimacy and who prefer to be identified by their psychological age and not by their numerical age. A point of view for which universities must be prepared and go further, since they must focus on the internationalization and social inclusion of workers, in light of the concepts of training and freedom. Resumen En un panorama marcado por una realidad cambiante, donde la tecnología irrumpe cada vez con mayor fuerza y los modelos de negocio cada vez son más disruptivos, a la universidad y al marketing se les presenta el reto de adaptar a las futuras hornadas de profesionales a las nuevas demandas. Se trata de un texto que trata de aunar todas las vertientes que confluyen en el desarrollo material y humano de una sociedad que traslada la exigencia de un trato muy personalizado y que pone al servicio de los especialistas en marketing un sinfín de datos, derivados de sus rutinas diarias, recabadas gracias al Internet of Things y que permite diferenciar nuevos perfiles amantes, paradójicamente de su intimidad y que prefieren ser identificados por su edad psicológica y no por su edad numérica. Un punto de vista para el que las universidades deben estar preparadas e ir más allá, ya que deben poner el foco en la internacionalización e inclusión social de los trabajadores, a la luz de los conceptos de capacitación y libertad.https://doi.org/10.35564/jmbe.2021.0006marketing and universitynew social challengessocial inclusionnew technologiesrelational marketingmarketing y universidadnuevos retos socialesinclusión socialnuevas tecnologíasmarketing relacional |
| spellingShingle | Oliver Carrero Márquez THE MARKETING OF ALL THINGS Journal of Management and Business Education marketing and university new social challenges social inclusion new technologies relational marketing marketing y universidad nuevos retos sociales inclusión social nuevas tecnologías marketing relacional |
| title | THE MARKETING OF ALL THINGS |
| title_full | THE MARKETING OF ALL THINGS |
| title_fullStr | THE MARKETING OF ALL THINGS |
| title_full_unstemmed | THE MARKETING OF ALL THINGS |
| title_short | THE MARKETING OF ALL THINGS |
| title_sort | marketing of all things |
| topic | marketing and university new social challenges social inclusion new technologies relational marketing marketing y universidad nuevos retos sociales inclusión social nuevas tecnologías marketing relacional |
| url | https://doi.org/10.35564/jmbe.2021.0006 |
| work_keys_str_mv | AT olivercarreromarquez themarketingofallthings AT olivercarreromarquez marketingofallthings |