THE MARKETING OF ALL THINGS
In a context marked by a changing reality, where technology bursts in with increasing force and business models are increasingly disruptive, the university and marketing are faced with the challenge of adapting to future groups of professionals to the new demands. It is a text that tries to combine...
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| Format: | Article |
| Language: | English |
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Academia Europea de Dirección y Economía de la Empresa
2021-04-01
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| Series: | Journal of Management and Business Education |
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| Online Access: | https://doi.org/10.35564/jmbe.2021.0006 |