Effects of Sentiment on Impulsive Buying Behavior: Evidence of COVID-19 in Indonesia
This study aims to investigate the effects of positive and negative sentiment on impulsive buying behavior among Indonesian people based on the theory of stimulus organism response (S-O-R). First, it examines how COVID-19 information, information credibility, and scarcity affects positive sentiment...
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| Materialtyp: | Artikel |
| Språk: | English |
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Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi (PPPM STIE)
2021-03-01
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| Serie: | Journal of Economics, Business & Accountancy |
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| Länkar: | https://journal.perbanas.ac.id/index.php/jebav/article/view/2459/pdf |