Innovation, competitive strategy and MSME performance: a survey study on culinary SMEs in Indonesia during the COVID-19 pandemic

The aim of this research is to examine the relationship between innovation and performance in culinary sector MSME in Indonesia. This research also examines the mediating role of competitive strategies on the correlation of innovation in SME performance. This study proceeds using a quantitative app...

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Bibliographic Details
Main Authors: Cancelyn Shearin Pusung, Niluh Putu Dian Rosalina Handayani Narsa, Oktaviani Ari Wardhaningrum
Format: Article
Language:English
Published: Vilnius Gediminas Technical University 2023-04-01
Series:Business: Theory and Practice
Subjects:
Online Access:https://journals.vilniustech.lt/index.php/BTP/article/view/16676