Efficiency Marketing Chain Analysis of Sangkuriang Catfish in Minapolitan Area
<p>Aquaculture is an alternative of sustainable solution to meet the high demand of fish. One type of fish that is most easily cultivated and preferred by consumers is catfish. West Java Province is the largest producer of catfish, and Bogor is the central area of catfish production in West Ja...
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| Format: | Article |
| Language: | English |
| Published: |
Trunojoyo University of Madura
2019-05-01
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| Series: | Agriekonomika |
| Subjects: | |
| Online Access: | http://journal.trunojoyo.ac.id/agriekonomika/article/view/5016 |
| _version_ | 1819111716318871552 |
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| author | Abel Gandhy Venty F Nurunisa Ternando Situmeang |
| author_facet | Abel Gandhy Venty F Nurunisa Ternando Situmeang |
| author_sort | Abel Gandhy |
| collection | DOAJ |
| description | <p>Aquaculture is an alternative of sustainable solution to meet the high demand of fish. One type of fish that is most easily cultivated and preferred by consumers is catfish. West Java Province is the largest producer of catfish, and Bogor is the central area of catfish production in West Java. Parung subdistrict, is one of Minapolitan Area in Bogor which focuses on catfish cultivation. As a Minapolitan Area, it is very important to examine the integration between each institution,examine which institutions involved in the supply chain to gather perfect market information and clear market identification. The objectives of this study are to analyzethe pattern of Sangkuriang catfish trading channel, the function of trading, and the efficiency of the catfish marketing chain. Selection of respondents using purposive sampling, by setting 50 of catfish cultivators as respondents. There are 4 marketing channels in Parung Subdistrict. Institutions involved in the marketing of catfish are cultivators, collecting traders, agents, market traders, Restaurant/Foodstalland end consumers.The second channel (Farmers-Retailers-Restaurant/Food Stall) is the most efficient channel.Shorter marketing chains create higher farmer’s share.</p> |
| first_indexed | 2024-12-22T04:02:02Z |
| format | Article |
| id | doaj.art-50b59f4451dd48b786c52171e58bcd09 |
| institution | Directory Open Access Journal |
| issn | 2301-9948 2407-6260 |
| language | English |
| last_indexed | 2024-12-22T04:02:02Z |
| publishDate | 2019-05-01 |
| publisher | Trunojoyo University of Madura |
| record_format | Article |
| series | Agriekonomika |
| spelling | doaj.art-50b59f4451dd48b786c52171e58bcd092022-12-21T18:39:43ZengTrunojoyo University of MaduraAgriekonomika2301-99482407-62602019-05-0181142510.21107/agriekonomika.v8i1.50163362Efficiency Marketing Chain Analysis of Sangkuriang Catfish in Minapolitan AreaAbel Gandhy0Venty F Nurunisa1Ternando Situmeang2Agribusiness Study Program, Social and Economy Faculty, Surya University BogorAgribusiness Study Program, Social and Economy Faculty, Surya University BogorAgribusiness Study Program, Social and Economy Faculty, Surya University Bogor<p>Aquaculture is an alternative of sustainable solution to meet the high demand of fish. One type of fish that is most easily cultivated and preferred by consumers is catfish. West Java Province is the largest producer of catfish, and Bogor is the central area of catfish production in West Java. Parung subdistrict, is one of Minapolitan Area in Bogor which focuses on catfish cultivation. As a Minapolitan Area, it is very important to examine the integration between each institution,examine which institutions involved in the supply chain to gather perfect market information and clear market identification. The objectives of this study are to analyzethe pattern of Sangkuriang catfish trading channel, the function of trading, and the efficiency of the catfish marketing chain. Selection of respondents using purposive sampling, by setting 50 of catfish cultivators as respondents. There are 4 marketing channels in Parung Subdistrict. Institutions involved in the marketing of catfish are cultivators, collecting traders, agents, market traders, Restaurant/Foodstalland end consumers.The second channel (Farmers-Retailers-Restaurant/Food Stall) is the most efficient channel.Shorter marketing chains create higher farmer’s share.</p>http://journal.trunojoyo.ac.id/agriekonomika/article/view/5016Marketing channel, margin, farmer’s share, catfish, efficiency |
| spellingShingle | Abel Gandhy Venty F Nurunisa Ternando Situmeang Efficiency Marketing Chain Analysis of Sangkuriang Catfish in Minapolitan Area Agriekonomika Marketing channel, margin, farmer’s share, catfish, efficiency |
| title | Efficiency Marketing Chain Analysis of Sangkuriang Catfish in Minapolitan Area |
| title_full | Efficiency Marketing Chain Analysis of Sangkuriang Catfish in Minapolitan Area |
| title_fullStr | Efficiency Marketing Chain Analysis of Sangkuriang Catfish in Minapolitan Area |
| title_full_unstemmed | Efficiency Marketing Chain Analysis of Sangkuriang Catfish in Minapolitan Area |
| title_short | Efficiency Marketing Chain Analysis of Sangkuriang Catfish in Minapolitan Area |
| title_sort | efficiency marketing chain analysis of sangkuriang catfish in minapolitan area |
| topic | Marketing channel, margin, farmer’s share, catfish, efficiency |
| url | http://journal.trunojoyo.ac.id/agriekonomika/article/view/5016 |
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