Constructing and Contesting the Shrine: Tourist Performances at Seimei Shrine, Kyoto

Japanese Shinto shrines are popular pilgrimage sites not only for religious reasons, but also because of their connections to popular culture. This study discusses how tourism is involved in the construction of the shrine space by focusing on the material environment of the shrine, visitor performan...

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Main Author: Mia Tillonen
Format: Article
Language:English
Published: MDPI AG 2020-12-01
Series:Religions
Subjects:
Online Access:https://www.mdpi.com/2077-1444/12/1/19
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author Mia Tillonen
author_facet Mia Tillonen
author_sort Mia Tillonen
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description Japanese Shinto shrines are popular pilgrimage sites not only for religious reasons, but also because of their connections to popular culture. This study discusses how tourism is involved in the construction of the shrine space by focusing on the material environment of the shrine, visitor performances, and how the shrine is contested by different actors. The subject of the study, Seimei Shrine, is a shrine dedicated to the legendary figure Abe no Seimei (921–1005), who is frequently featured in popular culture. Originally a local shrine, Seimei Shrine became a tourist attraction for fans of the novel series Onmyōji (1986–) and the movie adaptation (2001). Since then, the shrine has branded itself by placing themed statues, which realize the legend of Abe no Seimei in material form, while also attracting religious and touristic practices. On the other hand, visitors also bring new meanings to the shrine and its objects. They understand the shrine through different kinds of interactions with the objects, through performances such as touching and remembering. However, the material objects, their interpretation and performances are also an arena of conflict and contestation, as different actors become involved through tourism. This case study shows how religion and tourism are intertwined in the late-modern consumer society, which affects both the ways in which the shrine presents and reinvents itself, as well as how visitors understand and perform within the shrine.
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spelling doaj.art-50cb2c1ff3c54920b1aa4cc2083f73802023-11-21T02:46:49ZengMDPI AGReligions2077-14442020-12-011211910.3390/rel12010019Constructing and Contesting the Shrine: Tourist Performances at Seimei Shrine, KyotoMia Tillonen0Graduate School of International Media, Communication, and Tourism Studies, Hokkaido University, Sapporo 060-0817, JapanJapanese Shinto shrines are popular pilgrimage sites not only for religious reasons, but also because of their connections to popular culture. This study discusses how tourism is involved in the construction of the shrine space by focusing on the material environment of the shrine, visitor performances, and how the shrine is contested by different actors. The subject of the study, Seimei Shrine, is a shrine dedicated to the legendary figure Abe no Seimei (921–1005), who is frequently featured in popular culture. Originally a local shrine, Seimei Shrine became a tourist attraction for fans of the novel series Onmyōji (1986–) and the movie adaptation (2001). Since then, the shrine has branded itself by placing themed statues, which realize the legend of Abe no Seimei in material form, while also attracting religious and touristic practices. On the other hand, visitors also bring new meanings to the shrine and its objects. They understand the shrine through different kinds of interactions with the objects, through performances such as touching and remembering. However, the material objects, their interpretation and performances are also an arena of conflict and contestation, as different actors become involved through tourism. This case study shows how religion and tourism are intertwined in the late-modern consumer society, which affects both the ways in which the shrine presents and reinvents itself, as well as how visitors understand and perform within the shrine.https://www.mdpi.com/2077-1444/12/1/19shinto shrinepopular culturetourist performancesmaterial religion
spellingShingle Mia Tillonen
Constructing and Contesting the Shrine: Tourist Performances at Seimei Shrine, Kyoto
Religions
shinto shrine
popular culture
tourist performances
material religion
title Constructing and Contesting the Shrine: Tourist Performances at Seimei Shrine, Kyoto
title_full Constructing and Contesting the Shrine: Tourist Performances at Seimei Shrine, Kyoto
title_fullStr Constructing and Contesting the Shrine: Tourist Performances at Seimei Shrine, Kyoto
title_full_unstemmed Constructing and Contesting the Shrine: Tourist Performances at Seimei Shrine, Kyoto
title_short Constructing and Contesting the Shrine: Tourist Performances at Seimei Shrine, Kyoto
title_sort constructing and contesting the shrine tourist performances at seimei shrine kyoto
topic shinto shrine
popular culture
tourist performances
material religion
url https://www.mdpi.com/2077-1444/12/1/19
work_keys_str_mv AT miatillonen constructingandcontestingtheshrinetouristperformancesatseimeishrinekyoto