| Summary: | The modern aesthetic is on the path of continuous innovation, and the modern aesthetic has been part of the cause of the expansion of consumerism for a long time. The marketing strategy of Korean idols has been developed and optimized to a certain extent in this context. In order to study the development and optimization of the Korean idol market in the context of modern aesthetics, this paper investigates the changes and optimization of the marketing strategies of the second-generation girl group “Girls Generation” in the early and late stages and summarizes the impact of modern aesthetics on their marketing strategies. It also suggests how the marketing strategy can be optimized more flexibly and effectively under modern aesthetics, such as accelerating the input and output of information, enhancing market research, and optimizing innovation. These three aspects are used to develop and optimize the marketing strategy with modern aesthetics in mind. The conclusion is that the modern aesthetic, the rise of consumerism, compared to the previous distinctive combination of styles and personalized marketing strategy companies more focused on the development of multiple styles, and more “consumer” as the focus, and reduce the proportion of the combination itself.
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