Research on Marketing Strategy Formulation and Optimization of Korean Wave Idol Market under Modern Aesthetic Changes
The modern aesthetic is on the path of continuous innovation, and the modern aesthetic has been part of the cause of the expansion of consumerism for a long time. The marketing strategy of Korean idols has been developed and optimized to a certain extent in this context. In order to study the develo...
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| Format: | Article |
| Language: | English |
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EDP Sciences
2024-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2024/01/shsconf_icdeba2023_01014.pdf |
| _version_ | 1797343408243605504 |
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| author | He Kailin |
| author_facet | He Kailin |
| author_sort | He Kailin |
| collection | DOAJ |
| description | The modern aesthetic is on the path of continuous innovation, and the modern aesthetic has been part of the cause of the expansion of consumerism for a long time. The marketing strategy of Korean idols has been developed and optimized to a certain extent in this context. In order to study the development and optimization of the Korean idol market in the context of modern aesthetics, this paper investigates the changes and optimization of the marketing strategies of the second-generation girl group “Girls Generation” in the early and late stages and summarizes the impact of modern aesthetics on their marketing strategies. It also suggests how the marketing strategy can be optimized more flexibly and effectively under modern aesthetics, such as accelerating the input and output of information, enhancing market research, and optimizing innovation. These three aspects are used to develop and optimize the marketing strategy with modern aesthetics in mind. The conclusion is that the modern aesthetic, the rise of consumerism, compared to the previous distinctive combination of styles and personalized marketing strategy companies more focused on the development of multiple styles, and more “consumer” as the focus, and reduce the proportion of the combination itself. |
| first_indexed | 2024-03-08T10:48:15Z |
| format | Article |
| id | doaj.art-50e81af77f74408c977d4d13c9b7a525 |
| institution | Directory Open Access Journal |
| issn | 2261-2424 |
| language | English |
| last_indexed | 2024-03-08T10:48:15Z |
| publishDate | 2024-01-01 |
| publisher | EDP Sciences |
| record_format | Article |
| series | SHS Web of Conferences |
| spelling | doaj.art-50e81af77f74408c977d4d13c9b7a5252024-01-26T16:53:33ZengEDP SciencesSHS Web of Conferences2261-24242024-01-011810101410.1051/shsconf/202418101014shsconf_icdeba2023_01014Research on Marketing Strategy Formulation and Optimization of Korean Wave Idol Market under Modern Aesthetic ChangesHe Kailin0Guangdongcountry garden international schoolThe modern aesthetic is on the path of continuous innovation, and the modern aesthetic has been part of the cause of the expansion of consumerism for a long time. The marketing strategy of Korean idols has been developed and optimized to a certain extent in this context. In order to study the development and optimization of the Korean idol market in the context of modern aesthetics, this paper investigates the changes and optimization of the marketing strategies of the second-generation girl group “Girls Generation” in the early and late stages and summarizes the impact of modern aesthetics on their marketing strategies. It also suggests how the marketing strategy can be optimized more flexibly and effectively under modern aesthetics, such as accelerating the input and output of information, enhancing market research, and optimizing innovation. These three aspects are used to develop and optimize the marketing strategy with modern aesthetics in mind. The conclusion is that the modern aesthetic, the rise of consumerism, compared to the previous distinctive combination of styles and personalized marketing strategy companies more focused on the development of multiple styles, and more “consumer” as the focus, and reduce the proportion of the combination itself.https://www.shs-conferences.org/articles/shsconf/pdf/2024/01/shsconf_icdeba2023_01014.pdf |
| spellingShingle | He Kailin Research on Marketing Strategy Formulation and Optimization of Korean Wave Idol Market under Modern Aesthetic Changes SHS Web of Conferences |
| title | Research on Marketing Strategy Formulation and Optimization of Korean Wave Idol Market under Modern Aesthetic Changes |
| title_full | Research on Marketing Strategy Formulation and Optimization of Korean Wave Idol Market under Modern Aesthetic Changes |
| title_fullStr | Research on Marketing Strategy Formulation and Optimization of Korean Wave Idol Market under Modern Aesthetic Changes |
| title_full_unstemmed | Research on Marketing Strategy Formulation and Optimization of Korean Wave Idol Market under Modern Aesthetic Changes |
| title_short | Research on Marketing Strategy Formulation and Optimization of Korean Wave Idol Market under Modern Aesthetic Changes |
| title_sort | research on marketing strategy formulation and optimization of korean wave idol market under modern aesthetic changes |
| url | https://www.shs-conferences.org/articles/shsconf/pdf/2024/01/shsconf_icdeba2023_01014.pdf |
| work_keys_str_mv | AT hekailin researchonmarketingstrategyformulationandoptimizationofkoreanwaveidolmarketundermodernaestheticchanges |