Research on Marketing Strategy Formulation and Optimization of Korean Wave Idol Market under Modern Aesthetic Changes
The modern aesthetic is on the path of continuous innovation, and the modern aesthetic has been part of the cause of the expansion of consumerism for a long time. The marketing strategy of Korean idols has been developed and optimized to a certain extent in this context. In order to study the develo...
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| Format: | Article |
| Language: | English |
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EDP Sciences
2024-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2024/01/shsconf_icdeba2023_01014.pdf |