Determinants of green consumer behavior: A case study from Vietnam

Determinants of green consumer behavior: A case study from Vietnam

AbstractThe rapid upward thrust of the economy has harmed the environment, which has been compounded by pollution. More and more people are becoming concerned about their surroundings and looking for strategies to mitigate their unfavorable consequences. This is seen in governments’ and enterprises’...

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Bibliographic Details
Main Authors: Luan Trong Nguyen, Tri Huu Nguyen, Han Ngoc Nguyen, Loi Dai Nguyen, Dao Thi Thu Nguyen, Linh Duy LE
Format: Article
Language:English
Published: Taylor & Francis Group 2023-12-01
Series:Cogent Business & Management
Subjects:
Green consumption
TPB
green products
marketing practices
A10
M10
Online Access:https://www.tandfonline.com/doi/10.1080/23311975.2023.2197673

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