Discourse Analysis in the Field of Advertising: A Comparative Study
Advertising has aroused the interest of linguists for many years in the sense that they have attempted to describe its language and to discover the principles of its structure. As regards its language, it appears to be concrete and this con- creteness leads us to a well-defined social purpose: to pe...
| Main Authors: | , |
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| Format: | Article |
| Language: | deu |
| Published: |
Universidad de Las Palmas de Gran Canaria
2015-04-01
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| Series: | Revista de Lenguas para Fines Específicos |
| Subjects: | |
| Online Access: | https://ojsspdc.ulpgc.es/ojs/index.php/LFE/article/view/145 |