A review of forecasting models for new products

<p><strong>Purpose</strong>. The main objective of this article is to present an up-to-date review of new product forecasting techniques.</p> <p><strong>Design/methodology/approach:</strong> A systematic review of forecasting journals was carried out using t...

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Bibliographic Details
Main Authors: Marta Mas-Machuca, Marina Sainz, Carme Martinez-Costa
Format: Article
Language:Catalan
Published: OmniaScience 2014-02-01
Series:Intangible Capital
Subjects:
Online Access:http://www.intangiblecapital.org/index.php/ic/article/view/482

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