A review of forecasting models for new products
<p><strong>Purpose</strong>. The main objective of this article is to present an up-to-date review of new product forecasting techniques.</p> <p><strong>Design/methodology/approach:</strong> A systematic review of forecasting journals was carried out using t...
Main Authors: | Marta Mas-Machuca, Marina Sainz, Carme Martinez-Costa |
---|---|
Format: | Article |
Language: | Catalan |
Published: |
OmniaScience
2014-02-01
|
Series: | Intangible Capital |
Subjects: | |
Online Access: | http://www.intangiblecapital.org/index.php/ic/article/view/482 |
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