Effect of Market Orientation on Channel Strategy- An Empirical Analysis of Pesticide Industry

Effect of Market Orientation on Channel Strategy- An Empirical Analysis of Pesticide Industry

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Research in market orientation has overlooked the importance of its impact on various aspects of marketing strategy, especially on distribution channel strategy. Using Kohli & Jaworski's framework of measuring market orientation (MO) and pesticide industry of Pakistan as a context, this art...

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Bibliographic Details
Main Authors: Mobin ul Haque, Sarwar M. Azhar
Format: Article
Language:English
Published: University of Management and Technology 2014-06-01
Series:Journal of Management and Research
Subjects:
MO
Market Orientation
Channel Strategy
Distribution Channels
Commodity Markets
Online Access:https://ojs.umt.edu.pk/index.php/jmr/article/view/183

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