Effect of Market Orientation on Channel Strategy- An Empirical Analysis of Pesticide Industry
Research in market orientation has overlooked the importance of its impact on various aspects of marketing strategy, especially on distribution channel strategy. Using Kohli & Jaworski's framework of measuring market orientation (MO) and pesticide industry of Pakistan as a context, this art...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Management and Technology
2014-06-01
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| Series: | Journal of Management and Research |
| Subjects: | |
| Online Access: | https://ojs.umt.edu.pk/index.php/jmr/article/view/183 |