Theoretical Discussion of the Characteristics of Low-Cost Airlines and the Ripple Effects on the Air Transportation Market

Air travel market has changed significantly by the emergence of a lowcost carrier (LCC). The LCCs offer lower fares and fewer frills than the traditional full service carriers (FSCs). The key competitive advantage of the LCCs is their ability to offer significantly lower fares, or at least to cre...

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Main Author: Mi-Jin Ra
Format: Article
Language:English
Published: Aerospace Medical Association of Korea 2024-03-01
Series:Hanggong uju uihakoeji
Subjects:
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author Mi-Jin Ra
author_facet Mi-Jin Ra
author_sort Mi-Jin Ra
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description Air travel market has changed significantly by the emergence of a lowcost carrier (LCC). The LCCs offer lower fares and fewer frills than the traditional full service carriers (FSCs). The key competitive advantage of the LCCs is their ability to offer significantly lower fares, or at least to create the image of offering lower fares, while being able to generate profits by having low unit costs. LCCs have reshaped the competitive environment within air travel markets and have made significant impacts in the domestic passenger markets, which had previously been largely controlled by FSCs. The new demand for air travel experience through the low fares of low-cost airlines increases the likelihood of choosing not only low-cost airlines but also existing large airlines when choosing air travel. This generally equates to the intention of customers to move to more advanced products as their experience with new products increases. Therefore, the purpose of this study is to theoretically discuss the operating characteristics and market ripple effects of low-cost airlines, and to explore the theoretical implications of existing papers.
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spelling doaj.art-516e4bed67874110a46a1fbd21bb7ee52024-03-27T09:17:23ZengAerospace Medical Association of KoreaHanggong uju uihakoeji1738-25482713-99722024-03-01341303510.46246/KJAsEM.240004Theoretical Discussion of the Characteristics of Low-Cost Airlines and the Ripple Effects on the Air Transportation MarketMi-Jin Ra0https://orcid.org/0000-0003-3812-0561Department of Aviation Service Management, Pai Chai University, Daejeon, KoreaAir travel market has changed significantly by the emergence of a lowcost carrier (LCC). The LCCs offer lower fares and fewer frills than the traditional full service carriers (FSCs). The key competitive advantage of the LCCs is their ability to offer significantly lower fares, or at least to create the image of offering lower fares, while being able to generate profits by having low unit costs. LCCs have reshaped the competitive environment within air travel markets and have made significant impacts in the domestic passenger markets, which had previously been largely controlled by FSCs. The new demand for air travel experience through the low fares of low-cost airlines increases the likelihood of choosing not only low-cost airlines but also existing large airlines when choosing air travel. This generally equates to the intention of customers to move to more advanced products as their experience with new products increases. Therefore, the purpose of this study is to theoretically discuss the operating characteristics and market ripple effects of low-cost airlines, and to explore the theoretical implications of existing papers.aviationair traveltransportationumbrella reviews as topic
spellingShingle Mi-Jin Ra
Theoretical Discussion of the Characteristics of Low-Cost Airlines and the Ripple Effects on the Air Transportation Market
Hanggong uju uihakoeji
aviation
air travel
transportation
umbrella reviews as topic
title Theoretical Discussion of the Characteristics of Low-Cost Airlines and the Ripple Effects on the Air Transportation Market
title_full Theoretical Discussion of the Characteristics of Low-Cost Airlines and the Ripple Effects on the Air Transportation Market
title_fullStr Theoretical Discussion of the Characteristics of Low-Cost Airlines and the Ripple Effects on the Air Transportation Market
title_full_unstemmed Theoretical Discussion of the Characteristics of Low-Cost Airlines and the Ripple Effects on the Air Transportation Market
title_short Theoretical Discussion of the Characteristics of Low-Cost Airlines and the Ripple Effects on the Air Transportation Market
title_sort theoretical discussion of the characteristics of low cost airlines and the ripple effects on the air transportation market
topic aviation
air travel
transportation
umbrella reviews as topic
work_keys_str_mv AT mijinra theoreticaldiscussionofthecharacteristicsoflowcostairlinesandtherippleeffectsontheairtransportationmarket