The Effect of VR Avatar Embodiment on Improving Attitudes and Closeness Toward Immigrants

Past research has discussed how the embodiment of an outgroup avatar in virtual reality (VR) can reduce intergroup bias. However, little is known about the mechanisms and boundary conditions that shape this effect. This study examines how the embodiment of both outgroup and ingroup VR avatars in dif...

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Main Authors: Vivian Hsueh Hua Chen, Gabrielle C. Ibasco, Vetra Jing Xuan Leow, Juline Yun Yee Lew
Format: Article
Language:English
Published: Frontiers Media S.A. 2021-10-01
Series:Frontiers in Psychology
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2021.705574/full
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author Vivian Hsueh Hua Chen
Gabrielle C. Ibasco
Vetra Jing Xuan Leow
Juline Yun Yee Lew
author_facet Vivian Hsueh Hua Chen
Gabrielle C. Ibasco
Vetra Jing Xuan Leow
Juline Yun Yee Lew
author_sort Vivian Hsueh Hua Chen
collection DOAJ
description Past research has discussed how the embodiment of an outgroup avatar in virtual reality (VR) can reduce intergroup bias. However, little is known about the mechanisms and boundary conditions that shape this effect. This study examines how the embodiment of both outgroup and ingroup VR avatars in different orders influences attitudes and perceived closeness toward a co-ethnic immigrant outgroup in Singapore. It also investigates the role of empathy and social identity orientation (SIO) in this relationship. An experiment with four avatar embodiment conditions (ingroup-then-outgroup, outgroup-then-ingroup, ingroup-only, and outgroup-only) was carried out with 171 participants from a public university in Singapore. Results showed that embodying an outgroup avatar alone, compared to embodying an ingroup avatar alone, significantly improves both attitudes and closeness toward an immigrant outgroup. The order of embodiment matters to an extent, suggesting the greater effectiveness of outgroup-first over ingroup-first embodiment in reducing bias. Empathy mediates the effect of all three outgroup embodiment conditions on improved attitudes and closeness toward immigrants. It was also found that the stronger one’s SIO is, the more effective embodiment is in improving perceived closeness with the outgroup via empathy. Theoretical implications of these findings are discussed.
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spelling doaj.art-51731c73dc384161bee3c8a02b37fb5f2022-12-21T21:24:46ZengFrontiers Media S.A.Frontiers in Psychology1664-10782021-10-011210.3389/fpsyg.2021.705574705574The Effect of VR Avatar Embodiment on Improving Attitudes and Closeness Toward ImmigrantsVivian Hsueh Hua ChenGabrielle C. IbascoVetra Jing Xuan LeowJuline Yun Yee LewPast research has discussed how the embodiment of an outgroup avatar in virtual reality (VR) can reduce intergroup bias. However, little is known about the mechanisms and boundary conditions that shape this effect. This study examines how the embodiment of both outgroup and ingroup VR avatars in different orders influences attitudes and perceived closeness toward a co-ethnic immigrant outgroup in Singapore. It also investigates the role of empathy and social identity orientation (SIO) in this relationship. An experiment with four avatar embodiment conditions (ingroup-then-outgroup, outgroup-then-ingroup, ingroup-only, and outgroup-only) was carried out with 171 participants from a public university in Singapore. Results showed that embodying an outgroup avatar alone, compared to embodying an ingroup avatar alone, significantly improves both attitudes and closeness toward an immigrant outgroup. The order of embodiment matters to an extent, suggesting the greater effectiveness of outgroup-first over ingroup-first embodiment in reducing bias. Empathy mediates the effect of all three outgroup embodiment conditions on improved attitudes and closeness toward immigrants. It was also found that the stronger one’s SIO is, the more effective embodiment is in improving perceived closeness with the outgroup via empathy. Theoretical implications of these findings are discussed.https://www.frontiersin.org/articles/10.3389/fpsyg.2021.705574/fullavatar embodimentvirtual realityempathysocial identity orientationintergroup biasanchoring
spellingShingle Vivian Hsueh Hua Chen
Gabrielle C. Ibasco
Vetra Jing Xuan Leow
Juline Yun Yee Lew
The Effect of VR Avatar Embodiment on Improving Attitudes and Closeness Toward Immigrants
Frontiers in Psychology
avatar embodiment
virtual reality
empathy
social identity orientation
intergroup bias
anchoring
title The Effect of VR Avatar Embodiment on Improving Attitudes and Closeness Toward Immigrants
title_full The Effect of VR Avatar Embodiment on Improving Attitudes and Closeness Toward Immigrants
title_fullStr The Effect of VR Avatar Embodiment on Improving Attitudes and Closeness Toward Immigrants
title_full_unstemmed The Effect of VR Avatar Embodiment on Improving Attitudes and Closeness Toward Immigrants
title_short The Effect of VR Avatar Embodiment on Improving Attitudes and Closeness Toward Immigrants
title_sort effect of vr avatar embodiment on improving attitudes and closeness toward immigrants
topic avatar embodiment
virtual reality
empathy
social identity orientation
intergroup bias
anchoring
url https://www.frontiersin.org/articles/10.3389/fpsyg.2021.705574/full
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