Sustainable Tourism for the Green Economy

The paper analyses the innovative direction of sustainable tourism in Poland. It is investigated by means of a marketing survey of the respondents from this country and neighbouring regions. The authors’ findings deal with the results in the framework of the green economy. The research hypothesis is...

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Main Authors: Nataliia Letunovska, Aleksy Kwilinski, Henryk Dzwigol, Oleksii Lyulyov, Tetyana Pimonenko
Format: Article
Language:English
Published: Institute for International Cooperation Development 2021-12-01
Series:Virtual Economics
Subjects:
Online Access:https://www.virtual-economics.eu/index.php/VE/article/view/137/94
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author Nataliia Letunovska
Aleksy Kwilinski
Henryk Dzwigol
Oleksii Lyulyov
Tetyana Pimonenko
author_facet Nataliia Letunovska
Aleksy Kwilinski
Henryk Dzwigol
Oleksii Lyulyov
Tetyana Pimonenko
author_sort Nataliia Letunovska
collection DOAJ
description The paper analyses the innovative direction of sustainable tourism in Poland. It is investigated by means of a marketing survey of the respondents from this country and neighbouring regions. The authors’ findings deal with the results in the framework of the green economy. The research hypothesis is to check the target group’s awareness of post-industrial tourism in the field of region's rehabilitation, readiness to support sustainable development goals in their areas and to determine the most effective marketing tools to promote sustainable tourism. The authors found that local authorities play an essential role in developing territories through implementing healthy regional strategies. Among the insights of the research is the concept of Smart City as a promising tool for promoting healthy types of activity, to the respondents' opinion. Regions are defined as local centres where sustainable tourism principles could be implemented to reduce consequences unwelcome for the environment and economy.
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spelling doaj.art-51a03074ce934a4aaf4cb036d414470c2023-09-14T22:47:38ZengInstitute for International Cooperation DevelopmentVirtual Economics2657-40472021-12-0144335110.34021/ve.2021.04.04(3)Sustainable Tourism for the Green EconomyNataliia Letunovska0https://orcid.org/0000-0001-8207-9178Aleksy Kwilinski1https://orcid.org/0000-0001-6318-4001Henryk Dzwigol2https://orcid.org/0000-0002-2005-0078Oleksii Lyulyov3https://orcid.org/0000-0002-4865-7306Tetyana Pimonenko4https://orcid.org/0000-0001-6442-3684Sumy State University, Sumy, UkraineThe London Academy of Science and Business, London, United KingdomSilesian University of Technology, Zabrze, PolandSumy State University, Sumy, UkraineSumy State University, Sumy, UkraineThe paper analyses the innovative direction of sustainable tourism in Poland. It is investigated by means of a marketing survey of the respondents from this country and neighbouring regions. The authors’ findings deal with the results in the framework of the green economy. The research hypothesis is to check the target group’s awareness of post-industrial tourism in the field of region's rehabilitation, readiness to support sustainable development goals in their areas and to determine the most effective marketing tools to promote sustainable tourism. The authors found that local authorities play an essential role in developing territories through implementing healthy regional strategies. Among the insights of the research is the concept of Smart City as a promising tool for promoting healthy types of activity, to the respondents' opinion. Regions are defined as local centres where sustainable tourism principles could be implemented to reduce consequences unwelcome for the environment and economy.https://www.virtual-economics.eu/index.php/VE/article/view/137/94sustainable developmenthealthy regionpost-industrial tourismmarketing surveylocal authorities
spellingShingle Nataliia Letunovska
Aleksy Kwilinski
Henryk Dzwigol
Oleksii Lyulyov
Tetyana Pimonenko
Sustainable Tourism for the Green Economy
Virtual Economics
sustainable development
healthy region
post-industrial tourism
marketing survey
local authorities
title Sustainable Tourism for the Green Economy
title_full Sustainable Tourism for the Green Economy
title_fullStr Sustainable Tourism for the Green Economy
title_full_unstemmed Sustainable Tourism for the Green Economy
title_short Sustainable Tourism for the Green Economy
title_sort sustainable tourism for the green economy
topic sustainable development
healthy region
post-industrial tourism
marketing survey
local authorities
url https://www.virtual-economics.eu/index.php/VE/article/view/137/94
work_keys_str_mv AT nataliialetunovska sustainabletourismforthegreeneconomy
AT aleksykwilinski sustainabletourismforthegreeneconomy
AT henrykdzwigol sustainabletourismforthegreeneconomy
AT oleksiilyulyov sustainabletourismforthegreeneconomy
AT tetyanapimonenko sustainabletourismforthegreeneconomy