The Role User’s Interface of The Decision to Purchase Accommodation in Bali on the Traveloka.com Site

The Role User’s Interface of The Decision to Purchase Accommodation in Bali on the Traveloka.com Site

The development of Traveloka.com as a Online Travel Agents in Indonesia provides an easier access to customer. In Traveloka.com’s user interface, there are some indicators namely, brand image, price, online reviews, and location. This research aims to determine the effect of brand image, price perce...

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Bibliographic Details
Main Authors: I Gusti Agung Gede Witarsana, I Gusti Ayu Putu Wita Indrayani, I Kadek Arisanjaya
Format: Article
Language:English
Published: Indonesian Institute for Counseling, Education and Therapy (IICET) 2023-06-01
Series:JPPI (Jurnal Penelitian Pendidikan Indonesia)
Subjects:
accommodation purchase decisions, brand image, location, online reviews, price perception, traveloka.com
Online Access:https://jurnal.iicet.org/index.php/jppi/article/view/2149

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