STRATEGI PEMASARAN PAKET WISATA MELALUI MEDIA ONLINE DI TRULY ASIA TOUR AND TRAVEL
The purpose of this research is to find out the marketing strategy of tour package at Truly Asia tour and travel through online system. SWOT analysis is the method for this research and implemented into SWOT matrix table to find out the right strategy for the tour package at Truly Asia tour and trav...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Udayana
2016-07-01
|
| Series: | Jurnal IPTA |
| Subjects: | |
| Online Access: | https://ojs.unud.ac.id/index.php/pariwisata/article/view/22529 |
| _version_ | 1818827394446786560 |
|---|---|
| author | Ade Prawita Sari I Made Kusuma Negara I Wayan Suardana |
| author_facet | Ade Prawita Sari I Made Kusuma Negara I Wayan Suardana |
| author_sort | Ade Prawita Sari |
| collection | DOAJ |
| description | The purpose of this research is to find out the marketing strategy of tour package at Truly Asia tour and travel through online system. SWOT analysis is the method for this research and implemented into SWOT matrix table to find out the right strategy for the tour package at Truly Asia tour and travel through online system.
Now days Marketing strategy through online system very popular and the conclusion of this research is Truly Asia as a company need to improve their variant of tour package in order to make tourist more interest to visit the company website. Besides that, increase the cheap price must be accompanied by quality of products to suit with the target, providing accurate information on the website is rather tourist confidence crisis, as well as using the internet connection system that has good quality, in order to minimize system error. |
| first_indexed | 2024-12-19T00:42:52Z |
| format | Article |
| id | doaj.art-51b3044082c846c99d5cfe7ebf2a40c5 |
| institution | Directory Open Access Journal |
| issn | 2338-8633 2548-7930 |
| language | Indonesian |
| last_indexed | 2024-12-19T00:42:52Z |
| publishDate | 2016-07-01 |
| publisher | Universitas Udayana |
| record_format | Article |
| series | Jurnal IPTA |
| spelling | doaj.art-51b3044082c846c99d5cfe7ebf2a40c52022-12-21T20:44:25ZindUniversitas UdayanaJurnal IPTA2338-86332548-79302016-07-0141747822529STRATEGI PEMASARAN PAKET WISATA MELALUI MEDIA ONLINE DI TRULY ASIA TOUR AND TRAVELAde Prawita Sari0I Made Kusuma Negara1I Wayan Suardana2PS. S1 Industri Perjalanan Wisata Fakultas Pariwisata UNUDPS. S1 Industri Perjalanan Wisata Fakultas Pariwisata UNUDPS. S1 Industri Perjalanan Wisata Fakultas Pariwisata UNUDThe purpose of this research is to find out the marketing strategy of tour package at Truly Asia tour and travel through online system. SWOT analysis is the method for this research and implemented into SWOT matrix table to find out the right strategy for the tour package at Truly Asia tour and travel through online system. Now days Marketing strategy through online system very popular and the conclusion of this research is Truly Asia as a company need to improve their variant of tour package in order to make tourist more interest to visit the company website. Besides that, increase the cheap price must be accompanied by quality of products to suit with the target, providing accurate information on the website is rather tourist confidence crisis, as well as using the internet connection system that has good quality, in order to minimize system error.https://ojs.unud.ac.id/index.php/pariwisata/article/view/22529Marketing Strategy, Tour Package, Online System |
| spellingShingle | Ade Prawita Sari I Made Kusuma Negara I Wayan Suardana STRATEGI PEMASARAN PAKET WISATA MELALUI MEDIA ONLINE DI TRULY ASIA TOUR AND TRAVEL Jurnal IPTA Marketing Strategy, Tour Package, Online System |
| title | STRATEGI PEMASARAN PAKET WISATA MELALUI MEDIA ONLINE DI TRULY ASIA TOUR AND TRAVEL |
| title_full | STRATEGI PEMASARAN PAKET WISATA MELALUI MEDIA ONLINE DI TRULY ASIA TOUR AND TRAVEL |
| title_fullStr | STRATEGI PEMASARAN PAKET WISATA MELALUI MEDIA ONLINE DI TRULY ASIA TOUR AND TRAVEL |
| title_full_unstemmed | STRATEGI PEMASARAN PAKET WISATA MELALUI MEDIA ONLINE DI TRULY ASIA TOUR AND TRAVEL |
| title_short | STRATEGI PEMASARAN PAKET WISATA MELALUI MEDIA ONLINE DI TRULY ASIA TOUR AND TRAVEL |
| title_sort | strategi pemasaran paket wisata melalui media online di truly asia tour and travel |
| topic | Marketing Strategy, Tour Package, Online System |
| url | https://ojs.unud.ac.id/index.php/pariwisata/article/view/22529 |
| work_keys_str_mv | AT adeprawitasari strategipemasaranpaketwisatamelaluimediaonlineditrulyasiatourandtravel AT imadekusumanegara strategipemasaranpaketwisatamelaluimediaonlineditrulyasiatourandtravel AT iwayansuardana strategipemasaranpaketwisatamelaluimediaonlineditrulyasiatourandtravel |