Unlocking the potential of loyalty programs in reference to customer experience with digital wallets

Unlocking the potential of loyalty programs in reference to customer experience with digital wallets

The emergence of digital technology has fundamentally transformed how businesses generate value for their customers. One of the critical components of this paradigm shift in digital transformation is improving customer experience, which benefits both consumers and organizations. This study aims to e...

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Bibliographic Details
Main Authors: Vidushi Vatsa, Bhawna Agarwal, Ruchika Gupta
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2023-03-01
Series:Innovative Marketing
Subjects:
customer experience
customer loyalty
customer satisfaction
loyalty programs
structural equation modeling
Online Access:https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/17888/IM_2023_01_Vatsa.pdf

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