Nurses' Self Perception about their Public Image in a Metropolitan City, Karachi

Objective: The purpose of the study was to explore and describe the diploma- prepared nurses' self-perception about their public image in a metropolitan city of Karachi, Pakistan. Study Design: This study was conducted through cross-sectional quantitative design. Materials & Methods...

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Main Authors: Sarfaraz Masih, Laila Gulzar
Format: Article
Language:English
Published: Dow University of Health Sciences 2016-08-01
Series:Journal of the Dow University of Health Sciences
Subjects:
Online Access:https://www.jduhs.com/index.php/jduhs/article/view/1402
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author Sarfaraz Masih
Laila Gulzar
author_facet Sarfaraz Masih
Laila Gulzar
author_sort Sarfaraz Masih
collection DOAJ
description Objective: The purpose of the study was to explore and describe the diploma- prepared nurses' self-perception about their public image in a metropolitan city of Karachi, Pakistan. Study Design: This study was conducted through cross-sectional quantitative design. Materials & Methods: A convenience sample of 281 diploma- prepared nurses' from four public and private hospitals was selected. Data were collected using the standardized Porter Nursing Image Scale, and a self-developed demographic tool. Result: The perception of their public image was ranked positive by the participants but differed in degree by the three components of the tool. Conclusion:Nurses Efforts to understand and enhance the image of the nursing profession are associated with improved job satisfaction, better quality patient care, and improved retention leading to cost-effective organizational nursing management.
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spelling doaj.art-520a48e5e07844b191c86e361e43e44e2023-05-29T03:10:18ZengDow University of Health SciencesJournal of the Dow University of Health Sciences1995-21982410-21802016-08-01102Nurses' Self Perception about their Public Image in a Metropolitan City, KarachiSarfaraz Masih0Laila Gulzar1Institute of Nursing, Dow University of Health Sciences Karachi, PakistanRavenswood Family Health Center, East palo Alto, CA, Visiting Professor, Aga Khan University School of Nursing, Karachi, Pakistan.Objective: The purpose of the study was to explore and describe the diploma- prepared nurses' self-perception about their public image in a metropolitan city of Karachi, Pakistan. Study Design: This study was conducted through cross-sectional quantitative design. Materials & Methods: A convenience sample of 281 diploma- prepared nurses' from four public and private hospitals was selected. Data were collected using the standardized Porter Nursing Image Scale, and a self-developed demographic tool. Result: The perception of their public image was ranked positive by the participants but differed in degree by the three components of the tool. Conclusion:Nurses Efforts to understand and enhance the image of the nursing profession are associated with improved job satisfaction, better quality patient care, and improved retention leading to cost-effective organizational nursing management. https://www.jduhs.com/index.php/jduhs/article/view/1402Nursesnursing professionself perceptionpublic image
spellingShingle Sarfaraz Masih
Laila Gulzar
Nurses' Self Perception about their Public Image in a Metropolitan City, Karachi
Journal of the Dow University of Health Sciences
Nurses
nursing profession
self perception
public image
title Nurses' Self Perception about their Public Image in a Metropolitan City, Karachi
title_full Nurses' Self Perception about their Public Image in a Metropolitan City, Karachi
title_fullStr Nurses' Self Perception about their Public Image in a Metropolitan City, Karachi
title_full_unstemmed Nurses' Self Perception about their Public Image in a Metropolitan City, Karachi
title_short Nurses' Self Perception about their Public Image in a Metropolitan City, Karachi
title_sort nurses self perception about their public image in a metropolitan city karachi
topic Nurses
nursing profession
self perception
public image
url https://www.jduhs.com/index.php/jduhs/article/view/1402
work_keys_str_mv AT sarfarazmasih nursesselfperceptionabouttheirpublicimageinametropolitancitykarachi
AT lailagulzar nursesselfperceptionabouttheirpublicimageinametropolitancitykarachi