Human Trafficking and Heroic Consumerism

Consumers are the new activists in the fight against modern slavery, with awareness campaigns urging citizens to use their consumer power to demand an end to labour exploitation. The contribution of political, or ethical, consumerism campaigns to the trafficking narrative is examined in this article...

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Bibliographic Details
Main Author: Erin O'Brien
Format: Article
Language:English
Published: Queensland University of Technology 2018-12-01
Series:International Journal for Crime, Justice and Social Democracy
Subjects:
Online Access:https://www.crimejusticejournal.com/article/view/911
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author Erin O'Brien
author_facet Erin O'Brien
author_sort Erin O'Brien
collection DOAJ
description Consumers are the new activists in the fight against modern slavery, with awareness campaigns urging citizens to use their consumer power to demand an end to labour exploitation. The contribution of political, or ethical, consumerism campaigns to the trafficking narrative is examined in this article through an analysis of the characterisation of consumers and corporations in campaigns from SlaveryFootprint.org, Stop the Traffik UK, and World Vision Australia. This article argues that campaigns urging political consumerism depict consumers as the heroic rescuers of enslaved victims, and embed solutions to modern slavery within a culture of unquestioned capitalism. This approach may have the unintended consequence of sidelining victims from the trafficking story as the focus of the narrative becomes the product, rather than the victim, of labour exploitation.
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spelling doaj.art-520cd731296d4f308b5f7138d4eaaf352022-12-21T21:57:17ZengQueensland University of TechnologyInternational Journal for Crime, Justice and Social Democracy2202-79982202-80052018-12-0174516610.5204/ijcjsd.v7i4.430911Human Trafficking and Heroic ConsumerismErin O'Brien0Queensland University of TechnologyConsumers are the new activists in the fight against modern slavery, with awareness campaigns urging citizens to use their consumer power to demand an end to labour exploitation. The contribution of political, or ethical, consumerism campaigns to the trafficking narrative is examined in this article through an analysis of the characterisation of consumers and corporations in campaigns from SlaveryFootprint.org, Stop the Traffik UK, and World Vision Australia. This article argues that campaigns urging political consumerism depict consumers as the heroic rescuers of enslaved victims, and embed solutions to modern slavery within a culture of unquestioned capitalism. This approach may have the unintended consequence of sidelining victims from the trafficking story as the focus of the narrative becomes the product, rather than the victim, of labour exploitation.https://www.crimejusticejournal.com/article/view/911Slaveryconsumerethical consumerismpolitical consumerismtraffickingnarrative
spellingShingle Erin O'Brien
Human Trafficking and Heroic Consumerism
International Journal for Crime, Justice and Social Democracy
Slavery
consumer
ethical consumerism
political consumerism
trafficking
narrative
title Human Trafficking and Heroic Consumerism
title_full Human Trafficking and Heroic Consumerism
title_fullStr Human Trafficking and Heroic Consumerism
title_full_unstemmed Human Trafficking and Heroic Consumerism
title_short Human Trafficking and Heroic Consumerism
title_sort human trafficking and heroic consumerism
topic Slavery
consumer
ethical consumerism
political consumerism
trafficking
narrative
url https://www.crimejusticejournal.com/article/view/911
work_keys_str_mv AT erinobrien humantraffickingandheroicconsumerism