Creating symbolic cultures of consumption: an analysis of the content of sports wagering advertisements in Australia

Creating symbolic cultures of consumption: an analysis of the content of sports wagering advertisements in Australia

Abstract Background Since 2008, Australia has seen the rapid emergence of marketing for online and mobile sports wagering. Previous research from other areas of public health, such as tobacco and alcohol, has identified the range of appeal strategies these industries used to align their products wit...

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Bibliographic Details
Main Authors: Emily G. Deans, Samantha L. Thomas, Mike Daube, Jeffrey Derevensky, Ross Gordon
Format: Article
Language:English
Published: BMC 2016-03-01
Series:BMC Public Health
Subjects:
Gambling
Advertising
Sport
Marketing
Content analysis
Men
Online Access:http://link.springer.com/article/10.1186/s12889-016-2849-8

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