Gangguan Komunikasi Publik dan Penurunan Brand Engagement di Perusahaan Toys"R"Us

The world is shocked to hear news of Toys"R"Us toy retail company from the United States filed for bankruptcy to the US government last September 2017. It is inconceivable that the world's largest toy retail company in the world has to close its 1800 store outlets in 38 countries. Usi...

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Bibliographic Details
Main Author:	Diah Ayu Candraningrum
Format:	Article
Language:	English
Published:	Program Studi Ilmu Komunikasi Universitas Syiah Kuala 2018-01-01
Series:	JKG (Jurnal Komunikasi Global)
Subjects:	toys"r"us public relations brand engagement brand resonance online business
Online Access:	https://jurnal.usk.ac.id/JKG/article/view/9322

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