Development of a Methodology of the Product Line Matrix Formation of the Enterprise Fabricating Clothes
The paper has considered the questions connected with formation of the rational range of the enterprises for production of clothes. It has also analysed the factors influencing the range formation subject to the principles of the rational wardrobe design (a capsular approach and a colour type of a...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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EconJournals
2016-02-01
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| Series: | International Review of Management and Marketing |
| Online Access: | http://mail.econjournals.com/index.php/irmm/article/view/1932 |
| _version_ | 1797918127599648768 |
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| author | Violetta K. Shkuropatskaya Inna L. Klochko Lyudmila Y. Falko |
| author_facet | Violetta K. Shkuropatskaya Inna L. Klochko Lyudmila Y. Falko |
| author_sort | Violetta K. Shkuropatskaya |
| collection | DOAJ |
| description |
The paper has considered the questions connected with formation of the rational range of the enterprises for production of clothes. It has also analysed the factors influencing the range formation subject to the principles of the rational wardrobe design (a capsular approach and a colour type of a man's appearance). The paper has developed the algorithm of the range formation of the enterprises fabricating clothes in a mass-market segment on the basis of a brand standard subject to the principle of rational wardrobe. It has created the mathematical model of a rational a product line matrix of the sewing enterprise in a mass-market segment.
Keywords: product line policy, product line matrix, rational wardrobe, capsular approach
JEL Classifications: L53; L67; M11
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| first_indexed | 2024-04-10T13:24:36Z |
| format | Article |
| id | doaj.art-521ce5ef86c7475d98946ec5419443e7 |
| institution | Directory Open Access Journal |
| issn | 2146-4405 |
| language | English |
| last_indexed | 2024-04-10T13:24:36Z |
| publishDate | 2016-02-01 |
| publisher | EconJournals |
| record_format | Article |
| series | International Review of Management and Marketing |
| spelling | doaj.art-521ce5ef86c7475d98946ec5419443e72023-02-15T16:11:54ZengEconJournalsInternational Review of Management and Marketing2146-44052016-02-0161SDevelopment of a Methodology of the Product Line Matrix Formation of the Enterprise Fabricating ClothesVioletta K. ShkuropatskayaInna L. KlochkoLyudmila Y. Falko The paper has considered the questions connected with formation of the rational range of the enterprises for production of clothes. It has also analysed the factors influencing the range formation subject to the principles of the rational wardrobe design (a capsular approach and a colour type of a man's appearance). The paper has developed the algorithm of the range formation of the enterprises fabricating clothes in a mass-market segment on the basis of a brand standard subject to the principle of rational wardrobe. It has created the mathematical model of a rational a product line matrix of the sewing enterprise in a mass-market segment. Keywords: product line policy, product line matrix, rational wardrobe, capsular approach JEL Classifications: L53; L67; M11 http://mail.econjournals.com/index.php/irmm/article/view/1932 |
| spellingShingle | Violetta K. Shkuropatskaya Inna L. Klochko Lyudmila Y. Falko Development of a Methodology of the Product Line Matrix Formation of the Enterprise Fabricating Clothes International Review of Management and Marketing |
| title | Development of a Methodology of the Product Line Matrix Formation of the Enterprise Fabricating Clothes |
| title_full | Development of a Methodology of the Product Line Matrix Formation of the Enterprise Fabricating Clothes |
| title_fullStr | Development of a Methodology of the Product Line Matrix Formation of the Enterprise Fabricating Clothes |
| title_full_unstemmed | Development of a Methodology of the Product Line Matrix Formation of the Enterprise Fabricating Clothes |
| title_short | Development of a Methodology of the Product Line Matrix Formation of the Enterprise Fabricating Clothes |
| title_sort | development of a methodology of the product line matrix formation of the enterprise fabricating clothes |
| url | http://mail.econjournals.com/index.php/irmm/article/view/1932 |
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