Pengaruh Webrooming terhadap Confident, Smart Shopping Feeling, User-generated Content, dan Search Process Satisfaction
Recently, many people are switching from conventional shopping to digital shopping. even so, people feel that online shopping is less secure. Finally, many consumers search for information through the internet before shopping at brick and mortar stores. This study investigates how webrooming affects...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Proklamasi 45 Yogyakarta
2021-10-01
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| Series: | Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship |
| Subjects: | |
| Online Access: | https://ejournal.up45.ac.id/index.php/maksipreneur/article/view/881 |
| _version_ | 1818651840034635776 |
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| author | Sri Hartini S. Nurul Hidayati |
| author_facet | Sri Hartini S. Nurul Hidayati |
| author_sort | Sri Hartini |
| collection | DOAJ |
| description | Recently, many people are switching from conventional shopping to digital shopping. even so, people feel that online shopping is less secure. Finally, many consumers search for information through the internet before shopping at brick and mortar stores. This study investigates how webrooming affects consumers’ experience and determines the effect of webrooming on consumer confidence, smart shopping feeling, user-generated content, and search process satisfaction in the beauty industry. The population in this study were all the beauty industry consumers who experience webrooming in the shopping process. The total sample used in this study was 166 people using purposive sampling. The result obtained from this study finds that webrooming has a significant and positive effect on confidence, smart shopping feeling, user-generated content. Both factors, confidence and smart shopping feeling subsequently significant and have a positive effect on search process satisfaction. |
| first_indexed | 2024-12-17T02:12:30Z |
| format | Article |
| id | doaj.art-523df5c402f346fb84f8e187ad964877 |
| institution | Directory Open Access Journal |
| issn | 2089-550X 2527-6638 |
| language | English |
| last_indexed | 2024-12-17T02:12:30Z |
| publishDate | 2021-10-01 |
| publisher | Universitas Proklamasi 45 Yogyakarta |
| record_format | Article |
| series | Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship |
| spelling | doaj.art-523df5c402f346fb84f8e187ad9648772022-12-21T22:07:30ZengUniversitas Proklamasi 45 YogyakartaJurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship2089-550X2527-66382021-10-0111115717610.30588/jmp.v11i1.881589Pengaruh Webrooming terhadap Confident, Smart Shopping Feeling, User-generated Content, dan Search Process SatisfactionSri Hartini0S. Nurul Hidayati1Universitas Airlangga, Surabaya, East JavaUniversitas Airlangga, Surabaya, East JavaRecently, many people are switching from conventional shopping to digital shopping. even so, people feel that online shopping is less secure. Finally, many consumers search for information through the internet before shopping at brick and mortar stores. This study investigates how webrooming affects consumers’ experience and determines the effect of webrooming on consumer confidence, smart shopping feeling, user-generated content, and search process satisfaction in the beauty industry. The population in this study were all the beauty industry consumers who experience webrooming in the shopping process. The total sample used in this study was 166 people using purposive sampling. The result obtained from this study finds that webrooming has a significant and positive effect on confidence, smart shopping feeling, user-generated content. Both factors, confidence and smart shopping feeling subsequently significant and have a positive effect on search process satisfaction.https://ejournal.up45.ac.id/index.php/maksipreneur/article/view/881webroomingconfidentsmart shopping feelinguser-generated contentsearch process satisfaction |
| spellingShingle | Sri Hartini S. Nurul Hidayati Pengaruh Webrooming terhadap Confident, Smart Shopping Feeling, User-generated Content, dan Search Process Satisfaction Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship webrooming confident smart shopping feeling user-generated content search process satisfaction |
| title | Pengaruh Webrooming terhadap Confident, Smart Shopping Feeling, User-generated Content, dan Search Process Satisfaction |
| title_full | Pengaruh Webrooming terhadap Confident, Smart Shopping Feeling, User-generated Content, dan Search Process Satisfaction |
| title_fullStr | Pengaruh Webrooming terhadap Confident, Smart Shopping Feeling, User-generated Content, dan Search Process Satisfaction |
| title_full_unstemmed | Pengaruh Webrooming terhadap Confident, Smart Shopping Feeling, User-generated Content, dan Search Process Satisfaction |
| title_short | Pengaruh Webrooming terhadap Confident, Smart Shopping Feeling, User-generated Content, dan Search Process Satisfaction |
| title_sort | pengaruh webrooming terhadap confident smart shopping feeling user generated content dan search process satisfaction |
| topic | webrooming confident smart shopping feeling user-generated content search process satisfaction |
| url | https://ejournal.up45.ac.id/index.php/maksipreneur/article/view/881 |
| work_keys_str_mv | AT srihartini pengaruhwebroomingterhadapconfidentsmartshoppingfeelingusergeneratedcontentdansearchprocesssatisfaction AT snurulhidayati pengaruhwebroomingterhadapconfidentsmartshoppingfeelingusergeneratedcontentdansearchprocesssatisfaction |