Pengaruh Webrooming terhadap Confident, Smart Shopping Feeling, User-generated Content, dan Search Process Satisfaction
Recently, many people are switching from conventional shopping to digital shopping. even so, people feel that online shopping is less secure. Finally, many consumers search for information through the internet before shopping at brick and mortar stores. This study investigates how webrooming affects...
Main Authors: | Sri Hartini, S. Nurul Hidayati |
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Format: | Article |
Language: | English |
Published: |
Universitas Proklamasi 45 Yogyakarta
2021-10-01
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Series: | Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship |
Subjects: | |
Online Access: | https://ejournal.up45.ac.id/index.php/maksipreneur/article/view/881 |
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