A Pattern of Travel Agency Choice
This study attempts to achieve two main objectives. The first one is to offera pattern of travel agency choice by focusing on recreational tours. The second one is to compare important factors, with demographic attributes (such as sex, marital status, age, education, occupation and revenue). Results...
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| Format: | Article |
| Language: | fas |
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Yazd University
2016-03-01
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| Series: | کاوشهای مدیریت بازرگانی |
| Subjects: | |
| Online Access: | http://bar.yazd.ac.ir/article_801_c1893293f2b52fc79a5706bfffae6373.pdf |
| _version_ | 1797814823399981056 |
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| author | Abolfazl Tajzadeh Namin |
| author_facet | Abolfazl Tajzadeh Namin |
| author_sort | Abolfazl Tajzadeh Namin |
| collection | DOAJ |
| description | This study attempts to achieve two main objectives. The first one is to offera pattern of travel agency choice by focusing on recreational tours. The second one is to compare important factors, with demographic attributes (such as sex, marital status, age, education, occupation and revenue). Results relevant to first objective, using cluster sampling, among the managers of travel agencies, and by receiving also the results of 98% of distributed questionnaires among the domestic tourist, as well as applying factor analysis and Freed man tests, shows that from domestic tourists perspective, there are five factors affecting on Tehran's travel agency choice. These factors are: product attributes; packaged tours by travel agency; employees' service delivery; price, advertisement and finally physical evidences, as well as the location of travel agency and tourists' sources of information. Findings for second objective, by using the t student and one way analysis of variance (ANOVA), shows that there are only sex and occupation which are significant at 95 % confidence interval. |
| first_indexed | 2024-03-13T08:13:25Z |
| format | Article |
| id | doaj.art-5256b139f84c4da3baea6d16dbb8e4fb |
| institution | Directory Open Access Journal |
| issn | 2645-386X 2645-3878 |
| language | fas |
| last_indexed | 2024-03-13T08:13:25Z |
| publishDate | 2016-03-01 |
| publisher | Yazd University |
| record_format | Article |
| series | کاوشهای مدیریت بازرگانی |
| spelling | doaj.art-5256b139f84c4da3baea6d16dbb8e4fb2023-05-31T19:48:56ZfasYazd Universityکاوشهای مدیریت بازرگانی2645-386X2645-38782016-03-0181583107801A Pattern of Travel Agency ChoiceAbolfazl Tajzadeh Namin0Associate Professor, Allameh Tabatabai’ UniversityThis study attempts to achieve two main objectives. The first one is to offera pattern of travel agency choice by focusing on recreational tours. The second one is to compare important factors, with demographic attributes (such as sex, marital status, age, education, occupation and revenue). Results relevant to first objective, using cluster sampling, among the managers of travel agencies, and by receiving also the results of 98% of distributed questionnaires among the domestic tourist, as well as applying factor analysis and Freed man tests, shows that from domestic tourists perspective, there are five factors affecting on Tehran's travel agency choice. These factors are: product attributes; packaged tours by travel agency; employees' service delivery; price, advertisement and finally physical evidences, as well as the location of travel agency and tourists' sources of information. Findings for second objective, by using the t student and one way analysis of variance (ANOVA), shows that there are only sex and occupation which are significant at 95 % confidence interval.http://bar.yazd.ac.ir/article_801_c1893293f2b52fc79a5706bfffae6373.pdfdomestic touristspatterntravel agencychoicerecreational tourtehran city |
| spellingShingle | Abolfazl Tajzadeh Namin A Pattern of Travel Agency Choice کاوشهای مدیریت بازرگانی domestic tourists pattern travel agency choice recreational tour tehran city |
| title | A Pattern of Travel Agency Choice |
| title_full | A Pattern of Travel Agency Choice |
| title_fullStr | A Pattern of Travel Agency Choice |
| title_full_unstemmed | A Pattern of Travel Agency Choice |
| title_short | A Pattern of Travel Agency Choice |
| title_sort | pattern of travel agency choice |
| topic | domestic tourists pattern travel agency choice recreational tour tehran city |
| url | http://bar.yazd.ac.ir/article_801_c1893293f2b52fc79a5706bfffae6373.pdf |
| work_keys_str_mv | AT abolfazltajzadehnamin apatternoftravelagencychoice AT abolfazltajzadehnamin patternoftravelagencychoice |